How to start a business presentation

How do you start your business presentations? When presenting, the first few seconds of your talk are the most important.

You can win, or lose, your audience within the first 10 seconds. Learn how to start your presentation powerfully Structuring an opening that grabs attention and sets the scene will mean the audience will be with you for at least the next few seconds.

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Grab attention to start a business presentation

First Impressions matter. Before you start speaking, your audience will be on your side.  They want to hear what you have to say and are interested in your views. You job is to meet their expectations.  You can do this by seizing their interest from the beginning. If you are talking to a group about a new idea coming from your division, make sure what you say up front will be interesting to the audience.

For example “By adopting this new process, your division can save 6 hours per day” will be much more effective than “Today I’m going to tell you about a new process we have been trying in our division”. If you can show from the beginning how your audience can benefit from listening further, then your opening will work.

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Photo by guy stevens on Unsplash

Create anticipation when you start your business presentation

The point of the first line is to create interest for the next thing you are going to say.  Being slightly enigmatic is often a good approach. For example, opening with a question such as “Do you want to know how you can save money and lose weight?   I’ll show you how.” Will automatically get people on the edge of their chairs listening for the answer to your question.

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Photo by Brooke Lark on Unsplash

Set the scene at the beginning of your presentation

You want to get to the point in your first line.  Don’t be vague and imprecise; be clear and full of impact. Think of stating a news headline: your opening should be short and precise.  It should summarise the story and leave you wanting to know more. So, to summarise, if you can grab attention, set the scene and create anticipation, then your opening is going to help you start your talk with a impact.

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About Benjamin Ball Associates

Benjamin Ball Associates Team

At Benjamin Ball Associates, we help clients to present better.

Over 12+ years the award-winning BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@benjaminball.com to find out more and discuss your upcoming speech or presentation.

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