present online with impact

How to Pitch for New Business Online

March 25, 2021

Why should anyone decide to select you when you are pitching for new business off or online?

It’s an important question that you need to answer when you are pitching.

It’s the question we help answer in our pitch training programmes.

Win More Business When You Pitch Online

Of course, the main reason for wanting better pitching skills is to increase the number of pitches you win.

But the big question is, what do you need to do to achieve this.

We have been coaching teams to win B2B pitches for nearly 15 years and over the years we have discovered a series of common themes that underpin the most successful pitches.

Here are a few of those ideas.

Transform your pitching skills

How to pitch for new business online

make the right first impression

1. Make the right first impression in your pitch

People buy people.

We all make instant decisions – and only later use facts to justify those decisions.

This is as true for investment decisions as for buying software or professional services.

The good news is that you can improve the first impression you make.

For example, what happens in your first 30 seconds when you meet a potential customer online?

  • Do you have good eye contact?
  • Do you show interest in them?
  • Do you ask the right questions?
  • Have you done enough research?

Can you be sure that you have made the right impression?

Transform your pitching skills
confident investor

Photo by Brooke Lark on Unsplash

2. Know how you want others to see you

Unless you are clear how you want to be seen by others, it’s a real challenge to get the results you want.

But, the simple question: “What impression do you want to make?” is hard to answer.

To be good at pitching for business online you should be clear how you want others to see you, and your goals.

Once we help you clarify how you want to be seen, we can then polish what you say and how you say it.

Transform your pitching skills

Photo by Ross Findon on Unsplash

3. Don’t get stuck with PowerPoint pitches

Customers rarely want to be taken through a presentation.

The best sales people do not use PowerPoint in a boring way.

While PowerPoint may not be going away, you can use it differently.

For example, did you know that PowerPoint is a terrible planning tool?

There are many more effective ways of structuring and story-boarding your next presentation.

Then, with your presentation, you can avoid “turning the pages” in a meeting.

You can learn how better to plan, make more impact and, most importantly, make a real positive impression with your potential customers.

This means clear confident communications, engaged listeners and much more successful communications.

Transform your pitching skills

4. Pitching in financial presentations

Financial presentation should never be dull.

Good financial presentations are all about how well you tell your story.

Tell it properly and you connect with your audience – whether it is the board, or your investors or financial commentators.

There are tried and tested techniques you can use to tell powerful financial stories.

Our experts help businesses, hedge funds and private equity firms with their results presentations, investor days and fundraising presentations.  Email us to learn how we can help.

Polish your financial presentations


Examples of better pitching for business

From our tailored training you will take away pitching tips that you can apply immediately.

One global law firm told us that the partner training we developed was directly responsible for winning a new FTSE100 client. See Case Study

A quick return on your investment is one of the many benefits of working with us. Read what our clients have been saying.

Improve How You Pitch, Present and Persuade

If you have an important pitch or presentation coming up, or you want to improve the skills of your team, call us to discuss how to get the results you want.

Speak to Louise Angus, our client services director to discuss how we can best help you.

Contact us now for a no obligation consultation


About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to communicate better in pitches and presentations.

Over the years the BBA team has coached thousands of senior executives globally to pitch & present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming speech or presentation.


Contact us to transform your pitches

More valuable advice...

Fundraising Presentations: an essential guide for persuading investors

Mar 21, 2021

Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Five Golden Rules to Create a Great Investor Pitch Book

Mar 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How to create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...

Read More

How to prepare for media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Better private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Business storytelling for better business

Jul 05, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Effective presentation skills you must learn

Nov 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More