zoom webinar

How to look good on Zoom: eight essential tips

March 5, 2020

In the last few months, our clients have turned investor meetings into video conferences and now practically live on Zoom.

If you need to:

  • participate in online meetings,

  • present on Zoom, or

  • transform your next investor meeting into a video conference…

…then take this advice from the BBA team so that you look good on Zoom.


1. Simplify what you say

Even more than usual, when you present on Zoom, you need to be clear and precise.

What you say will be better received if you simplify what you say. That means using short phrases, bold ideas and more pauses – and simplify your messages so they are easy to understand. And be conversational rather than formal. Speak as if to one person.


2. Establish good eye contact

Zoom is very personal. That means you need to look directly at the lens. Put your camera just above your eye line and imagine someone standing in the camera to whom you are talking. Keep eye contact right to the end of each sentence – don’t look away.

3. Be animated on Zoom

Energy and passion look good on camera. Limit your body movements, but show your energy through your voice and enthusiasm. Use your hands to emphasise a point, but not too much.


4. Smile & sparkle

Look like you love what you do. Feel happy so you look happy and comfortable. A smile and a twinkle in your eye tend to work well on Zoom.


5. Take care what you wear

Things to avoid: black, white, checks, stripes, tight patterns, big jewellery and anything that might interfere with your mike.


6. Check the detail

Before you go on screen, check whether you have hair out of place, a crooked tie, a smudge on your face. What’s in the background? The camera will accentuate any faults. And make sure you have good sound. A high quality external microphone will make a big difference.


7. Arrange the lighting

Ideally, you want a light directly in front of you, and no bright lights behind you.


8. Practise

The best Zoom presenters always rehearse – a lot. If you are new to this, then get in touch.   Work with a coach to rehearse with a camera. They will help you refine your eye contact, your body movement, your animation. Then you will make the impact you want to make.


If you want support to look really good on Zoom, then get in touch.

Our team can support you either face-to-face or remotely via Zoom / Video Conference.

Recently we’ve helped transform a major Capital Markets Day into a video conference and we have helped many people new to Zoom to get the most from their on camera appearances.


I want to look better on Zoom


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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films

“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital

“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners


To Learn More…

Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922