“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”
Alain de Botton
Be More Persuasive
Persuasive presenting takes more than just a few well-chosen words. To succeed it is essential that your team offers the ‘whole package’.Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can improve how you Pitch, Present & Persuade.
Use the Five Pillars of Persuasion
Persuasion isn’t about emotive language and pleading looks; persuasion comes from the interaction of 5 elements:
1. Know your audience – what really matters to them? Create messages that speak from their point of view
2. Offer a simple message – keep your ideas clear and to the point
3. Tell them a story – facts get forgotten, stories get repeated
4. Be enthusiastic – your performance is as important as your words. Energy and passion get results
5. Act as one – make every part of your communication work. Personal interaction, visual aids and handouts all add to the impact
As you can see, while your words and messages are important, how you look, how you talk and how you gel as a team are just as crucial.
A powerful story delivered with conviction by a united team will impress the most sceptical audience.
Download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.
It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.
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“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films