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investor elevator pitch examples

How can you be more persuasive in presentations?

December 12, 2012

More Persuasive Business Presentations

“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”

Alain de Botton

 

Be More Persuasive

Persuasive business presentations take more than just a few well-chosen words.

Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can be more persuasive.

 

Use the Five Pillars of Persuasion

  • Persuasion isn’t about emotive language and pleading looks.
  • Persuasion is not at about better PowerPoint
  • Persuasion is not about how you stand or how you hold your hands

To be more persuasive, you want to apply these five essential tools:

 

1. Know your audience

Do you know what really matters to your audience? When you do, create messages that speak from their point of view.

 

2. Offer a simple message

Keep your ideas clear and to the point. The simpler your message, the better. (Usually, this is not easy)

 

3. Tell them a story

“facts get forgotten, stories get repeated” Use stories.

 

4. Be enthusiastic

Your performance is as important as your words. Energy and passion get results

 

5. Act as one

Make every part of your communication work:

  • Personal interaction
  • Visual aids
  • Handouts

They should all work together

 

As you can see, while your words and messages are important, how you look, how you talk and how you gel with your audience are just as crucial.

 

 

Be more persuasive in your presentations

Start your journey to persuasive communication skills now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming. Turn any dull, forgettable and un-engaging presentations into Powerful Presentations that are inspirational, memorable and persuasive.

You’ll get practical tips and insight to help you make immediate improvements:

  • Increase your confidence when you talk and present.
  • Connect better with your audience.
  • Learn practical ways to structure your talks.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

Be more persuasive in your presentations

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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films


“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital


“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners

 


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