“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”
Alain de Botton
Be More Persuasive
Persuasive presenting takes more than just a few well-chosen words.Whether you are talking to investors, pitching for new business, or appealing to your colleagues you can be more persuasive.
Use the Five Pillars of Persuasion
Persuasion isn’t about emotive language and pleading looks; persuasion comes the way you apply five things:
1. Know your audience – what really matters to them? Create messages that speak from their point of view
2. Offer a simple message – keep your ideas clear and to the point
3. Tell them a story – facts get forgotten, stories get repeated
4. Be enthusiastic – your performance is as important as your words. Energy and passion get results
5. Act as one – make every part of your communication work. Personal interaction, visual aids and handouts should all work together
As you can see, while your words and messages are important, how you look, how you talk and how you gel with your audience are just as crucial.
Download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming. Turn any dull, forgettable and un-engaging presentations into Powerful Presentations that are inspirational, memorable and persuasive.
You’ll get practical tips and insight to help you make immediate improvements:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.Be more persuasive in your presentations
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“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
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