To understand how to use PowerPoint well, we need to understand how we take in information.
Important Fact 1: Your brain does not multitask. (Even if you are a woman.) For example, you can either read or listen to a presentation. You can’t do both simultaneously. (You can flip back and forth, of course, but that’s quite taxing on the brain.) If faced with a choice of reading or listening, your brain will read.
Important Fact 2: You can read faster than someone can speak. But, while you are reading you are not listening. So, if you read someone’s slide and then tune back in to listen to them, you are getting the same information again, but delivered much slower. That means your brain is bored and it switches off. That’s the Death by PowerPoint feeling.
These facts have many implications for the design of PowerPoint slides. And it also means that what might make a good visual aid (something that accompanies a spoken presentation) is not the same as a good handout. i.e. the pitch book that you read at your desk in your office should not be exactly the same as the slides presented at a conference or at an investor meeting.
Important Fact 3: The different between a pitch book to be read and slides at a conference could be as different as the difference between Harry Potter the book and Harry Potter the movie. They both tell the same story, but communicate to the same audience in very different ways.
For a PowerPoint presentation to work well, you must use the right tools for the right job, and use them in the right way.
That means having
(1) leave-behinds designed to work as leave-behinds that will be read at the desk;
(2) visual aids that are really visual aids and add value to what you are saying; and
(3) some speakers notes that keep you on track.
Get this right, and your presentations will be much more effective and much more engaging.
It will also mean you will enjoy presenting more; and your audience will enjoy it more.
Download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.
It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
A great investor pitch book is at the heart of successful fundraising. It should capture the essence of your business...
Better Body Language We all know that body language is important in business. But how important? And does is really...
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Harness Powerful Language For Leadership Communications Great leaders use Power Language to add interest and colour to what...
When you put your talk or presentation together, how do you decide what to include and what to leave out? Use...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Our Most Popular Coaching Programmes
Contact Us Now
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
Client Services Director
+44 (0)20 7018 0922