In his bestselling book Thinking Fast Thinking Slow, Nobel Prize winner Daniel Kahneman analyses how our brains make decisions.
When you are presenting to investors you want to make a positive first impression. If you start well, you are more likely to have a successful meeting.
Here are five powerful ideas to start your next investor presentation:
Start Investor Presentation Tip #1: Show something
Too many investor presentations are more about the theory than the practice.
If you have a product, a video or a sample, use that to start the conversation.
For example, we helped a gold mining company we worked with present to city analysts by showing a gold nugget and then describing how it was mined.
Start Investor Presentation Tip #2: Make a bold statement
Grab attention at the start with a big idea.
For example: The secret to good communications is to listen. One mouth, two ears: use them in that ratio.
Start Investor Presentation Tip #3: Reveal something new and interesting
Help your audience see the world in a new way.
For example, did you know that Warren Buffett used to be scared of public speaking?
He was coached to overcome that fear because he knew how important public speaking was for his career.
Start Investor Presentation Tip #4: Refer to the last meeting/the past
That means you have listened and you show that you care what they think.
Start Investor Presentation Tip #5: Ask a question
One of my favourite starts to an investor meeting.
For example, imagine asking: So what was it about our teaser that made you want to meet us?
If you listen to this answer and explore what they say, you will be much clearer about how to pitch your investment to that investor.
When we work with our clients preparing them for investor meetings or IPO presentations, we probably spend more time polishing the start of the meeting than any other part. When your start works, you will find the rest of the meeting much easier.Help Me Have A Strong Start To My Investor Presentation
Investors are more demanding today than ever before.
Competition has increased; the barriers to convincing investors are higher.
You need to do more to stand out. How you present is as important as what you present.
If you want the best chance of securing investment from your investor presentation, talk to us.
Benjamin Ball Associates works with teams to help them impress investors. We deliver award-winning results, helping firms to raise money, improve investor days and prepare companies for sale.
Benjamin Ball Associates helps clients to communicate better with investors.
Over 10+ years the award-winning BBA team has coached thousands of senior executives globally to pitch powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your upcoming pitch.
Contact us to improve your investor pitch
Your Essential Guide to Fundraising Presentations. You may be looking forward to challenging questions from investors, long days and multiple...
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Client Services Director
+44 (0)20 7018 0922