In his bestselling book Thinking Fast Thinking Slow, Nobel Prize winner Daniel Kahneman analyses how our brains make decisions.
When you are presenting to investors you want to make a positive first impression. If you start well, you are more likely to have a successful meeting.
Here are five powerful ideas to start your next investor presentation:
Start Investor Presentation Tip #1: Show something
Too many investor presentations are more about the theory than the practise. If you have a product, a video or a sample, use that to start the conversation. For example, we helped a gold mining company we worked with present to city analysts by showing a gold nugget and then describing how it was mined.
Start Investor Presentation Tip #2: Make a bold statement
Grab attention at the start with a big idea. For example: The secret to good communications is to listen. One mouth, two ears: use them in that ratio.
Start Investor Presentation Tip #3: Reveal something new and interesting
Help your audience see the world in a new way. For example, did you know that Warren Buffett used to be scared of public speaking? He was coached to overcome that fear because he knew how important public speaking was for his career.
Start Investor Presentation Tip #4: Refer to the last meeting/the past
That means you have listened and you show that you care what they think.
Start Investor Presentation Tip #5: Ask a question
One of my favourite starts to an investor meeting. For example, imagine asking: So what was it about our teaser that made you want to meet us? If you listen to this answer and explore what they say, you will be much clearer about how to pitch your investment to that investor.
When we work with our clients preparing them for investor meetings or IPO presentations, we probably spend more time polishing the start of the meeting than any other part. When your start works, you will find the rest of the meeting much easier.
Help Me Have A Strong Start To My Investor PresentationInvestors are more demanding today than ever before. Competition has increased; the barriers to convincing investors are higher. You need to do more to stand out. How you present is as important as what you present. If you want the best chance of securing investment from your investor presentation, talk to us.
Benjamin Ball Associates works with teams to help them impress investors. We deliver award-winning results, helping firms to raise money, improve investor days and prepare companies for sale.
Contact us today for professional help and advice with your fundraising presentations. Call 020 7018 0922 and ask for Louise Angus to discuss how we can make your fundraising more successful.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Read More
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Read More
Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...
Read More
A great investor pitch book is at the heart of successful fundraising. It should capture the essence of your business...
Read More
Better Body Language We all know that body language is important in business. But how important? And does is really...
Read More
How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...
Read More
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Read More
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
Read More
These days, we are writing more than ever. That means it’s harder than ever to grab attention. Your readers have...
Read More
When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...
Read More
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
Read More
How To Harness Powerful Language For Leadership Communications Great leaders use Power Language to add interest and colour to what...
Read More
When you put your talk or presentation together, how do you decide what to include and what to leave out? Use...
Read More
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
Read More
While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching...
Read More
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Read More
Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single...
Read More
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Read More
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
Read More
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Read More
Our Most Popular Coaching Programmes
1. Improve Your Investor Pitch
Contact Us Now
.
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922