Your business is complicated and your market is ever changing. You could probably spend hours just describing the impact of Brexit. But for an outsider – an investor – complexity is a problem. If an investment sounds complicated, it is off-putting. We all know the old investor adage: “only invest in businesses you understand”.
So, it’s your job to make your investment story easy. We’ve seen great results for our clients just by simplifying investment stories.
For example after a recent Capital Markets Day we saw 7% added to the share price of a £1bn chemicals business. This was after we stripped back their CMD messages and simplified the investor story. The result was a series of analyst notes that all reinforced what the company wanted to say.Transform your investor meetings
Investors may be used to seeing the CEO, CFO and Head of IR, but shouldn’t they also get to hear from a wider team? When investors see the strength and depth of the management team, they feel more confident.
One way to make the whole team look particularly impressive is to create a consistent Red Thread Message and run it through all the presentations during an investor day.
And of course you should give those who don’t regularly speak to investors the training and coaching they need to give a great performance.Transform your investor meetings
In a good investor meeting you share the challenges facing your business and have an honest discussion about the industry. In this way, the investor sees a business that understands its weaknesses as well as its strengths.
That helps build confidence and credibility.
It can sometimes feel counter-intuitive to be completely honest and open, but you’ll find that investors will respond well to someone who shows they understand the weaknesses in their business as well as its strong points.Transform your investor meetings
Confidence is built slowly and lost quickly. The efforts you make towards building confidence will help you through tougher times.
For example, work on the important things, like never over-promising; listening to investors and showing that you want more from them then just their money.
The relationship between an investor and investee is complex and you want to continually build confidence in you and your business.Transform your investor meetings
Some investors love to ask tough questions. And they may be asking those questions for different reasons.
For example, they may want to see how you react to an unanswerable question. They may want to show off to their colleagues. They may want to test how you behave under pressure. Or they may just want a simple answer.
And, if you learn the techniques for answering questions well, you will not be put off, even by the most aggressive, unanswerable question.
If you want help handling tough questions, get in touch.Transform your investor meetings
Contact Us Now
Benjamin Ball Associates helps clients to communicate better with investors.
Over the years the BBA team has coached thousands of senior executives globally to present themselves powerfully to investors. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email email@example.com to find out more and discuss your upcoming investor presentation.
Contact us to transform your investor presentations
Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings?...
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Better Body Language We all know that body language is important in business. But how important? And does is really...
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator...
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what...
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in...
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Client Services Director
+44 (0)20 7018 0922