Facts Tell, Stories Sell

Story-Telling in Presentations

How many stories can you remember from your childhood?  The fairy stories? The classic tales? The religious stories?  I am sure you could recite many of these. But how much do you remember of the presentations you have heard over the last month? Not much, I suspect.

When your mother sat you on her knee and told you stories, she was communicating in the most powerful way possible.  Our brains love stories because they help us make sense of the facts.

In a story not only do things happen, but also there is a reason for things happening.

  • The sleeping princess was asleep because a wicked witch was jealous of her.
  • The castle was abandoned because she had been asleep for hundreds of years.
  • The prince kissed her because she was so beautiful.
  • They married and lived happily ever after because that is what princes and princesses do in all the stories.

In your next presentation – whether to investors, shareholders or potential clients, aim to tell the story behind the information:

  • Why are sales up by 3%?
  • What caused the reduction in costs?
  • What will this mean for the business?
  • How do you stand out from the competition?
  • What will the new product do?

The stronger your story, the easier it is to be remembered and understood.

You can create great presentations by taking the information you want to communicate and turning it into a powerful story that links it all together.  The best communicators have learned how to tell good stories.

After all, facts get forgotten.  Stories get repeated.

Start your journey to world-class public speaking skills now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

  • Increased confidence when you talk and present.
  • Improved ability to persuade your audience.
  • Greater engagement with your audience.
  • Practical ways to plan and structure your talks.
  • The inspiration and motivation to change.

Download your free copy of our Five Steps to Transform your Leadership Talks ebook now.

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