Stories are powerful because your mind loves stories. Stories help us to connect things together.
Try structuring the driest facts you know into a story. You will quickly see how they come alive and become memorable.
Stories get repeated.
We have one exercise that we regularly use in our coaching to illustrate the power of stories. We give out a list of ten or so random items (eg Chocolate, a bus, 52%, The Pope, etc ). Then we challenge our client to put them into a story.
Try it yourself.
Usually, you’ll find the story can be remembered with surprising accuracy, no matter how bizarre.
Find out today how we can help you become a more powerful communicator
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“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films
“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“We were very pleased…[BBA] helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”
Florian Kemmerich Managing Partner, Bamboo Capital Partners
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Louise Angus
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