Stories are powerful because your mind loves stories. Stories help us to connect things together.
Try structuring the driest facts you know into a story. You will quickly see how they come alive and become memorable.
Stories get repeated.
We have one exercise that we regularly use in our coaching to illustrate the power of stories. We give out a list of ten or so random items (eg Chocolate, a bus, 52%, The Pope, etc ). Then we challenge our client to put them into a story.
Try it yourself.
Usually, you’ll find the story can be remembered with surprising accuracy, no matter how bizarre.
Find out today how we can help you become a more powerful communicator
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“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
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