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investor elevator pitch examples

How to prepare a killer investor elevator pitch

November 16, 2018

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches

Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.

 

Elevator Pitches are about quality not quantity

Demonstrating that quality beats quantity every time, Simone Balch of DW Markets secured second place in this popular competition.

Speaking to a packed conference hall Simone gave her carefully crafted pitch in just 45 seconds –  half the allotted time.

But first prize was secured by John Cheuk of Ant Capital.  Using the whole 90 seconds he clearly laid out why there was value to be found in Japan and how Ant Cap was well placed to capture this value.  Ant does this by investing in small and mid cap buyouts.

The competition was chaired by presentation expert Benjamin Ball and judged by 5 experienced Private Equity investors:  Jeffrey Reals of Performance Equity Management, Robert van Schaik of Shell Asset Management, Ewoud van de Sande of Robeco, Allen MacDonell of Teachers Texas and Seth Hall of Calstrs.

How to create a great investor elevator pitch

Drawing on his experience preparing teams for fundraisings and investor presentations Benjamin Ball gave detailed advice  to those who did not win.  This included:

1. Focus on what your audience is keen to hear.  Address their concerns and interests.

2. Don’t try and say too much. Better to say less, and say it better

3. Slow down and pause.  It’s tempting to rush a 90 second pitch, but that will make it incomprehensible.

4. Use shorter sentences (especially for Francophones and Italians)

5. If you say you are passionate,  make sure that comes across in your performance

6. Plan carefully.  You only have time for 200 words, so make every word count.

7. And practice. The most natural presenters are the most practiced

 

What makes a successful investor pitch?

Ben also summarised the three things that your investor elevator pitch must achieve to be successful.

Your audience should come away with:

1. Understanding what you do

2. Seeing you as Likeable, and

3. Feeling they can Trust you

If you achieve this, you are a long way towards a successful investor fundraising pitch.

For more advice about polishing your investor fundraising pitch, documents and performance contact Benjamin Ball Associates on +44 20 7018 0922.

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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films


“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital


“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners

 


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Client Services Director
Louise Angus
+44 (0)20 7018 0922