improve your leadership communications

How to prepare a killer investor elevator pitch

November 16, 2018

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches

Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.


Elevator Pitches are about quality not quantity

Demonstrating that quality beats quantity every time, Simone Balch of DW Markets secured second place in this popular competition.

Speaking to a packed conference hall Simone gave her carefully crafted pitch in just 45 seconds –  half the allotted time.

But first prize was secured by John Cheuk of Ant Capital.  Using the whole 90 seconds he clearly laid out why there was value to be found in Japan and how Ant Cap was well placed to capture this value.  Ant does this by investing in small and mid cap buyouts.

The competition was chaired by presentation expert Benjamin Ball and judged by 5 experienced Private Equity investors:  Jeffrey Reals of Performance Equity Management, Robert van Schaik of Shell Asset Management, Ewoud van de Sande of Robeco, Allen MacDonell of Teachers Texas and Seth Hall of Calstrs.

How to create a great investor elevator pitch

Drawing on his experience preparing teams for fundraisings and investor presentations Benjamin Ball gave detailed advice  to those who did not win.  This included:

1. Focus on what your audience is keen to hear.  Address their concerns and interests.

2. Don’t try and say too much. Better to say less, and say it better

3. Slow down and pause.  It’s tempting to rush a 90 second pitch, but that will make it incomprehensible.

4. Use shorter sentences (especially for Francophones and Italians)

5. If you say you are passionate,  make sure that comes across in your performance

6. Plan carefully.  You only have time for 200 words, so make every word count.

7. And practice. The most natural presenters are the most practiced


What makes a successful investor pitch for investors?

Ben also summarised the three things that your investor elevator pitch must achieve to be successful.

Your audience should come away with:

1. Understanding what you do

2. Seeing you as Likeable, and

3. Feeling they can Trust you

If you achieve this, you are a long way towards a successful investor fundraising pitch.

For more advice about polishing your investor fundraising pitch, documents and performance contact Benjamin Ball Associates on +44 20 7018 0922.

Help me prepare an elevator pitch


About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to pitch, present & persuade.

Over the last 10+ years the award-winning BBA team has supported hundreds of funds and firms globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email to find out more and discuss your upcoming talk or presentation.


Contact us to improve your investor pitch

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