improve your leadership communications

How to prepare a killer investor elevator pitch

November 16, 2018

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches

Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.

 

Elevator Pitches are about quality not quantity

Demonstrating that quality beats quantity every time, Simone Balch of DW Markets secured second place in this popular competition.

Speaking to a packed conference hall Simone gave her carefully crafted pitch in just 45 seconds –  half the allotted time.

But first prize was secured by John Cheuk of Ant Capital.  Using the whole 90 seconds he clearly laid out why there was value to be found in Japan and how Ant Cap was well placed to capture this value.  Ant does this by investing in small and mid cap buyouts.

The competition was chaired by presentation expert Benjamin Ball and judged by 5 experienced Private Equity investors:  Jeffrey Reals of Performance Equity Management, Robert van Schaik of Shell Asset Management, Ewoud van de Sande of Robeco, Allen MacDonell of Teachers Texas and Seth Hall of Calstrs.

How to create a great investor elevator pitch

Drawing on his experience preparing teams for fundraisings and investor presentations Benjamin Ball gave detailed advice  to those who did not win.  This included:

1. Focus on what your audience is keen to hear.  Address their concerns and interests.

2. Don’t try and say too much. Better to say less, and say it better

3. Slow down and pause.  It’s tempting to rush a 90 second pitch, but that will make it incomprehensible.

4. Use shorter sentences (especially for Francophones and Italians)

5. If you say you are passionate,  make sure that comes across in your performance

6. Plan carefully.  You only have time for 200 words, so make every word count.

7. And practice. The most natural presenters are the most practiced

 

What makes a successful investor pitch for investors?

Ben also summarised the three things that your investor elevator pitch must achieve to be successful.

Your audience should come away with:

1. Understanding what you do

2. Seeing you as Likeable, and

3. Feeling they can Trust you

If you achieve this, you are a long way towards a successful investor fundraising pitch.

For more advice about polishing your investor fundraising pitch, documents and performance contact Benjamin Ball Associates on +44 20 7018 0922.

Help me prepare an elevator pitch

 

About Benjamin Ball Associates

Benjamin Ball Associates Team

Benjamin Ball Associates helps clients to pitch, present & persuade.

Over the last 10+ years the award-winning BBA team has supported hundreds of funds and firms globally to present powerfully. We have developed a robust toolbox of techniques that we use to help our clients become clear, confident communicators.

We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll coach you to deliver clearly, confidently and with impact.

Speak to Louise on +44 20 7018 0922 or email louise@nullbenjaminball.com to find out more and discuss your upcoming talk or presentation.

 

Contact us to improve your investor pitch

More valuable advice...

Fundraising Presentations: a survive and thrive guide for talking to investors

Mar 21, 2021

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How you can create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to prepare for your media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

How to tell a business story for better business

Jul 05, 2020

How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More