how to write

Six steps to better video conferencing

March 3, 2020

According to a recent Polycom survey, 96% of business leaders believe video conferencing improves productivity. And recent market conditions show how effective it can be.

Make sure  your next video conference runs smoothly by following our six steps to effective video conferencing:


1. Choose the right setting

Background distractions and poor audio quality are often the biggest problems with video conferences.

Double check what background sounds might be heard.  And check the quality of your microphone.  It may be worth investing in a separate external microphone. 

And check your background – no windows or bright lights behind you.  And which books are on your shelves?  Avoid clutter. These distractions distract your audience and impact your image of professionalism.


2. Prepare yourself properly

Most importantly, plan what you say with care. When speaking directly to camera each word matters. Use all your presenting and public speaking expertise to connect with your audience, grab their attention, reinforce your messages and illustrate your examples.

Then, familiarise yourself with the video conferencing software. Test the connection, the sound levels and how to share your screen or start your digital presentation. This will help you appear professional and in control.

And, if you are using an online conferencing system, include a quick-start guide in the email invitation. At BBA we use online video conference packages Zoom and Skype


3. Demonstrate positive body language

“The most important thing in communication is hearing what isn’t said,” according to management guru Peter Drucker.

Nonverbal communications includes movements and postures that communicate our feelings and attitudes. And, facial cues play a vital role in how participants perceive interactions.

Quick tips for improving your body language in virtual meetings:

  • Sit upright
  • Nod or lean forward to acknowledge contributions.
  • Smile to stimulate feelings of trust, warmth and cooperation.
  • Look at the camera lens (and position it at eye level).
  • Frame yourself so you are not too close to the camera,so your reactions appear normal.
  • And always pay attention. Demonstrate active listening.


4. Dress for success

When deciding what to wear, a good rule of thumb is to ask yourself: would I wear this to the office? If your clients would expect to see you in smart business attire, wear that.

Also, choose clothes that look good on-screen. For example, news reporters on television avoid wearing white because it catches too much light. And they rarely wear clothing with bold or checkered patterns, as these tend to ‘jump’ on screen. Instead, opt for solid colours.


5. Focus on the job at hand

Winston Churchill once said, “You will never reach your destination if you stop and throw stones at every dog that barks.”

So, however tempting, avoid distractions such as emails or messages. When your gaze is not on your the camera, participants will assume you are distracted. That means switch off your phone and if using a computer, exit applications such as email that generate alerts.

And, above all, remember that you are always visible. If you hold your head in your hands, others will interpret this.


6. Practice

Finally, do what the best do and prepare yourself properly.  That means rehearsing and practicing.  This is what makes the difference.  Keep building your skills so that you look great.  If you want us to help, we can support you either remotely via video conference or face-to-face.


Become a more effective communicator today

I want to improve my video conferencing skills

You may also be interested in...

Fundraising Presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Persuasive Investor Presentations – five techniques from psychology

Apr 13, 2016

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking. Some...

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2017

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs...

Read More

How you can create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to prepare for your media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

These days, we are writing more than ever.  That means it’s harder than ever to grab attention.  Your readers have...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

Use a great business story for better business

Jul 05, 2017

How to tell a great business story Leaders use storytelling so that audiences listen, remember and act on what they...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More


Top Blog Post Categories

What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films

“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital

“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners


To Learn More…

Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922