Three steps to effective charity fundraising presentations
March 07, 2016
Three steps to effective charity pitches and fundraising presentations
UK charities are under pressure. The fallout from the Kids Company collapse continues to put the spotlight on governance and fundraising methods are very much under scrutiny. Effective charity pitches and presentations are more essential than ever, to win support for your cause from local government and civil servants. These are our three steps to follow:
Effective charity fundraising presentations – Step 1: What do you want?
What do you want from ministers, local councillors, civil servants and potential partners? If you can’t sum up an “ask” that is definable and feasible, you are unlikely to get it. Make it as easy as possible for others to help you by ensuring you know exactly what you want.
Charity fundraising pitch – Step 2: What can they do for me?
At all levels of government, politicians face many problems. They are generally delighted to be offered workable solutions by well-informed people.
You need to explain how your charity can solve specific problems that ministers and councillors face, and ideally how those solutions map to stated government priorities.
Effective charity fundraising presentations – Step 3: What will they ask me?
Think through what the people you meet are likely to ask you, and decide in advance just how you are going to respond. There is no need to be surprised by questions that you should have foreseen, and therefore planned for. You will come across as a more credible partner as well as an organisation with a worthwhile cause to champion.
Start your journey to world-class fundraising pitching now
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We can support you
Benjamin Ball Associates works with charities to help them to pitch, present and persuade more effectively. Our charity clients include Forum for the Future, Impetus Trust, and Teenage Cancer Trust and the GIIN.
If you would like more information, call Louise Angus on 020 7018 0922 or email her at email@example.com.
About Benjamin Ball Associates
At Benjamin Ball Associates, we help clients to communicate better.
Over 12+ years the award-winning BBA team has coached thousands of senior executives globally to present powerfully. You get access to a transformational toolbox of techniques to help you become a clear, confident communicator.
We’ll help you create a powerful first impression that hooks and engages your audience immediately and we’ll transform you to deliver clearly, confidently and with impact.
Speak to Louise on +44 20 7018 0922 or email firstname.lastname@example.org to find out more and discuss your upcoming speech or presentation.
Contact us for a chat about how Benjamin Ball Associates can help you.
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