Three steps to effective charity presentations

UK charities are under pressure. The fallout from the Kids Company collapse continues to put the spotlight on governance and fundraising methods are very much under scrutiny.

Effective charity presentations are more essential than ever, to win support for your cause from local government and civil servants. These are our three steps to follow:

Effective charity presentations – Step 1: What do you want?

What do you want from ministers, local councillors, civil servants and potential partners?

If you can’t sum up an “ask” that is definable and feasible, you are unlikely to get it. Make it as easy as possible for others to help you by ensuring you know exactly what you want.

Effective charity presentations – Step 2: What can they do for me?

At all levels of government, politicians face many problems. They are generally delighted to be offered workable solutions by well-informed people.

You need to explain how your charity can solve specific problems that ministers and councillors face, and ideally how those solutions map to stated government priorities.

Effective charity presentations – Step 3: What will they ask me?

Think through what the people you meet are likely to ask you, and decide in advance just how you are going to respond. There is no need to be surprised by questions that you should have foreseen, and therefore planned for.

You will come across as a more credible partner as well as an organisation with a worthwhile cause to champion.

Start your journey to world-class public speaking skills now

First, download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

• Increased confidence when you talk and present.
• Improved ability to persuade your audience.
• Greater engagement with your audience.
• Practical ways to plan and structure your talks.
• The inspiration and motivation to change.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

We can support you

Benjamin Ball Associates works with charities to help them to pitch, present and persuade more effectively.

Our charity clients include Forum for the Future, Impetus Trust, Teenage Cancer Trust and the World Muslim Foundation.

If you would like more information, call Louise Angus on 020 7018 0922 or email her at louise@nullbenjaminball.com.