story telling in presentations

Communications: Increasingly Important for Private Equity GP-LP Relations

November 15, 2011

SuperReturn Paris, 15th November, 2011

“Communication and transparency is absolutely key” stated Mark O’Hare, CEO of private equity experts Preqin.  Throughout the day funds, investors and IR experts repeated the message that times had changed.

“Make your story as clear and simple as possible. Complex stories are not selling in this market” said Gordon Hargreaves of Private Advisors.  “You Never Stop Fundraising. You should always remind your investors what makes you special”

GPs need to re-think how they handle investor meetings according to many LPs. Mounir Guen of MVision summed it up “Going to a meeting and talking for an hour and listening for 3 minutes is not good communications.”

GPs showed they understand the importance of investor communications when over 100 delegates picked up the Benjamin Ball Associates guide to better LP relations.

The challenges of fundraising in today’s uncertain times was another important message to emerge.  “Make sure your partnership is ready for the tough 18 months to first close”  “You need to think of your story in terms of very risk-averse investment committees” was a consistent message.

And the importance of on-going communications was repeated by LPs.  “Showing up every 3-4 years as part of the fundraising is just not good enough” said Neal Sneddon of F&C.

To improve communications, many GPs are investing in their Investor Relations teams. “IR means Regular contact, knowing your LP and not falling into the trap of being the eternal optimist said Dushy Sivanithy of Pantheon Ventures.

Darwin Private Equity is one exampe of a mid-sized PE firm who has invested in high quality IR professionals.  “IR needs a good understanding of business needs of LPs and GPs” said Harjinder Johal, in charge of IR at Darwin.

And much of the work of IR is just making sure the basics work right.  “We make sure our investors hear news about Darwin first from us, not the press” summed up Harijinder.

More valuable advice...

Fundraising Presentations: a survive and thrive guide for talking to investors

Mar 21, 2021

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

The Best Investor Presentation – How to create one – techniques from psychology

Apr 13, 2016

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...

Read More

Why good public speaking skills make you a better leader

Nov 11, 2016

Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....

Read More

Ten Benefits Of A Better Investor Pitch Book

May 10, 2018

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Sep 06, 2018

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...

Read More

How you can create a powerful investor elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to prepare for your media interviews

Jan 16, 2013

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...

Read More

How To Write So People Will Read – 6 Great Tips

Mar 11, 2018

How do you write well for business? Could you be more impressive with better writing? These days, we are writing...

Read More

How well do you answer difficult investor questions?

Nov 16, 2017

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...

Read More

How to Choose a Public Speaking Coach

Aug 21, 2017

How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...

Read More

10 Power Language techniques to use in your next talk or presentation

Sep 06, 2017

How To Use Powerful Language For Leadership Communications   Great leaders use Power Language. It adds interest and colour to...

Read More

What is The “So What?” Test? – And how to use it.

Dec 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...

Read More

Private equity fundraising | Seven tips for first investor meetings

Dec 10, 2015

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...

Read More

How do you pitch investors?

Sep 21, 2016

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...

Read More

Give high impact talks and presentations – 5 simple tips

Mar 01, 2017

Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...

Read More

How to tell a business story for better business

Jul 05, 2020

How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...

Read More

How to Make Your Investment Pitch More Memorable – Six Tips

Mar 29, 2017

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...

Read More

Three persuasive appeals you must use in your talks and presentations

Nov 30, 2016

Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....

Read More

What do LPs want from your private equity pitch book?

Oct 14, 2015

A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...

Read More