Category: Win More Pitches

What is the one big mistake made when pitching?

When people pitch they often make one big pitching mistake. We know this because we spend a lot of time helping clients pitch.  This includes pitching for business from new clients or from existing clients. The maddening thing is, this pitching mistake is obvious. What is this obvious pitching mistake…

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Where’s your proof? – Think about your messaging

If you are planning to restart your comms activity as lockdown starts to unwind, you need to think about your messaging. For example: Does it fit the current mood of your target audience? Does it address their concerns? Does it speak to them? You’ll also need to think again about…

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How to look good on Zoom: eight essential tips

In the last few months, our clients have turned investor meetings into video conferences and now practically live on Zoom. If you need to: participate in online meetings, present on Zoom, or transform your next investor meeting into a video conference... ...then take this advice from the BBA team so…

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Investor meetings. How big is your perception gap?

What are your investor meetings like - for the person on the opposite side of the table? Most days, we only see ourselves when we glance in the mirror as we’re brushing our teeth or combing our hair. There’s rarely anything different each time we look (perhaps a new grey…

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What are the most common private equity pitching mistakes?

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen.…

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Five Tips for an Elevator Pitch

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657   If you need to give a short pitch - an elevator pitch - for your fund or your business you know how tough it is. For example, if…

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Better eye contact for better presentations

Imagine if I came to ask you for some help. What would you think if  I didn't look you in the eye? Or if I avoided your gaze? Or if I looked down every time I said something? What impression do you get?   You need good eye contact to…

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Pitching to investors – the most common mistakes made by funds

Many funds could be better at pitching to investors. From our work, helping fund teams pitch and persuade more effectively, we have identified the five most common investment pitching mistakes:     Investor pitch mistake #1 - Not understanding the investor. Too many people go out with a generic presentation…

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A new style of communication for a new world

Now that most communication is conducted remotely, we are increasingly relying on Zoom. This means we all need to work even harder to get our messages across to key audiences. And it also means that we all have to work harder to stand out from the competition.   In this…

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How to prepare a killer investor elevator pitch

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.   Elevator Pitches are about quality not quantity Demonstrating that quality…

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The psychology of a persuasive investor pitch

Do you think you have a persuasive investor pitch? If so, take a moment to answer these three questions: Are you a rational, logical decision-maker?  Are the investors you pitch to rational, logical decision-makers? Do investors decide purely through conscious analysis of information? Surprisingly, the answer to all three questions…

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Five Key Elements Of A Successful Investor Meeting

Successful investor meetings come in all shapes and sizes.  But underpinning all of them are a few basic truths. Check your own investor meeting against our five essential tests. 1. A successful investor meeting gets a clear story across Your business is complicated and your market is ever changing.  You…

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Ten Benefits Of A Better Investor Pitch Book

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of your business or fund and make it easy for the reader to understand you. These days, a great pitch book is not a “nice to have”, it’s a “must have”.…

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How well do you answer difficult investor questions?

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks how many people left your VC Firm in the last 12 months, what do you say? Investors tell us that, too often, people avoid, second-guess or provide scrambled answers to…

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Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips and discussed what makes a fund stand out. On the panel were Will Poole of Capria, Guarau Ahuja of ChrysCapital and Alexandre…

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Fundraising Presentations: a survive and thrive guide for talking to investors

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to keep on top of your day job at the same time. They’re also difficult to get right. There is a world of difference between knowing your business inside out and…

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Do you want to be more persuasive? Give a bit to get a bit.

In day to day business, we regularly want to be more persuasive. You may want approval from your boss for a new project; you may want clients to buy from you; or you may want investors back your new business. While each of these situations is different, you can use…

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Six ways to pitch your private equity fund at an event

You are at a private equity conference. It’s one of those events, like SuperReturn, that's designed to help LPs and GPs meet. You want to identify LPs who may be interested in your private equity fund. Assuming you get a meeting with an investor (which is hard enough) how can…

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How do you pitch investors?

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there are good lessons here for anyone pitching to investors or delivering new business pitches. What does it take to be a top deal-closer? During the past few months we’ve been…

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What can private equity fund managers learn from Prof. Brian Cox?

Do you look forward to watching TV documentaries about science? For the majority of people, the reply is ‘no’. Put Professor Brian Cox at the centre of a series though, and the answer, for millions, becomes ‘yes’. The pop star of particle physics, Cox is undoubtedly the UK’s favourite -…

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What Our Clients Say

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films

“The new presentation properly represents the institutional quality of our fund. It has been a step change for us.”

Erwin de Kleijn Head of IR, Saemor Capital

“We were very pleased…[BBA]  helped us define and explain our unique value proposition. As a result we have attracted new and different investors.”

Florian Kemmerich  Managing Partner, Bamboo Capital Partners


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Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922