Category: Win More Pitches

How to Pitch for New Business

Why should anyone decide to select you when you are pitching for new business? It's an important question that you need to answer when you are pitching. It's the question we help answer in our pitch training programmes. Win More Business When You Pitch Of course, the main reason for…

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Fundraising Presentations: a survive and thrive guide for talking to investors

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to keep on top of your day job. They’re also difficult to get right. There is a world of difference between knowing your business inside out and giving a compelling and…

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The psychology of a persuasive investor pitch

How to make your investor pitch more persuasive. Using cognitive biases in investor pitches. First: answer these three questions: Are you a rational, logical decision-maker?  Are the investors you pitch to rational, logical decision-makers? Do investors decide purely through conscious analysis of information? Surprisingly, the answer to all three questions…

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What is the one big mistake made when pitching?

When people pitch they often make one big pitching mistake. We know this because we spend a lot of time helping clients pitch. This includes pitching for business from new clients or from existing clients. The maddening thing is, this pitching mistake is obvious. What is this obvious pitching mistake…

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Where’s your proof? – Think about your messaging

If you are planning to restart your comms activity as lockdown starts to unwind, you need to think about your messaging. For example: Does it fit the current mood of your target audience? Does it address their concerns? Does it speak to them? You’ll also need to think again about…

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How to look good online: eight essential tips

Do you want to look good online? In the last few months, our clients have turned investor meetings into video conferences and now practically live on Zoom. If you need to: participate in online meetings, present online via Zoom or Teams, or transform your next investor meeting into a video…

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Investor meetings. How big is your perception gap?

What are your investor meetings like - for the person on the opposite side of the table? Most days, we only see ourselves when we glance in the mirror as we’re brushing our teeth or combing our hair. There’s rarely anything different each time we look (perhaps a new grey…

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What are the most common private equity pitching mistakes?

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen.…

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Five Tips for a Killer Elevator Pitch

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657 If you need to give a short pitch - an elevator pitch - for your business or for your fund you know how tough it is. For example, if…

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Better eye contact for better presentations

Imagine if I came to ask you for some help. What would you think if  I didn't look you in the eye? Or if I avoided your gaze? Or if I looked down every time I said something? What impression do you get?   You need good eye contact to…

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How to Write A Great Investor Pitch Deck – 8 Mistakes to Avoid

What Makes A Great Investor Pitch Deck? When you want to win new investment, the you need a great investor pitch deck. If you make mistakes in your pitch deck, you may never get to see your investors.  Or they may be put off from the start. Help Me Create A…

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Pitching to investors – the most common mistakes made by funds

Many funds could be better at pitching to investors. From our work, helping fund teams pitch and persuade more effectively, we have identified the five most common investment pitching mistakes:     Investor pitch mistake #1 - Not understanding the investor. Too many people go out with a generic presentation…

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A new style of communication for a new world

Now that most communication is conducted remotely, we are increasingly relying on Zoom. This means we all need to work even harder to get our messages across to key audiences. And it also means that we all have to work harder to stand out from the competition.   In this…

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How to prepare a killer investor elevator pitch

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.   Elevator Pitches are about quality not quantity Demonstrating that quality…

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How to win a new business pitch

How do you win a new business pitch? Our client, a leading Financial PR agency, was ready. They’d prepared a new business pitch for weeks. It was a big PR contract and they wanted to win. But the timing was bad: they’d been given the last slot on a hot…

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Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips and discussed what makes a fund stand out. On the panel were Will Poole of Capria, Guarau Ahuja of ChrysCapital and Alexandre Alfonsi of Axonia Partners.   Here’s their best…

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Five Key Elements Of A Successful Investor Meeting

Successful investor meetings come in all shapes and sizes.  But underpinning all of them are a few basic truths. Check your own investor meeting against our five essential tests. 1. A successful investor meeting gets a clear story across Your business is complicated and your market is ever changing.  You…

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Ten Benefits Of A Better Investor Pitch Book

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of your business or fund and make it easy for the reader to understand you. These days, a great pitch book is not a “nice to have”, it’s a “must have”.…

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How well do you answer difficult investor questions?

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks how many people left your VC Firm in the last 12 months, what do you say? Investors tell us that, too often, people avoid,…

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Do you want to be more persuasive? Give a bit to get a bit.

In day to day business, we regularly want to be more persuasive. You may want approval from your boss for a new project; you may want clients to buy from you; or you may want investors back your new business. While each of these situations is different, you can use…

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Six ways to pitch your private equity fund at an event

You are at a private equity conference. It’s one of those events, like SuperReturn, that's designed to help LPs and GPs meet. You want to identify LPs who may be interested in your private equity fund. Assuming you get a meeting with an investor (which is hard enough) how can…

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How do you pitch investors?

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there are good lessons here for anyone pitching to investors or delivering new business pitches. What does it take to be a top deal-closer? During the past few months we’ve been…

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What can private equity fund managers learn from Prof. Brian Cox?

Do you look forward to watching TV documentaries about science? For the majority of people, the reply is ‘no’. Put Professor Brian Cox at the centre of a series though, and the answer, for millions, becomes ‘yes’. The pop star of particle physics, Cox is undoubtedly the UK’s favourite -…

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The Best Investor Presentation – How to create one – techniques from psychology

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment decision-making is not totally rational. Are you using all the tricks to be more persuasive in your investor presentations? Psychology techniques can nudge even the most experienced investor. Here's how…

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Legal Pitches: How using stories will help you win more business

Why use stories in your legal pitches? Stories appeal to the right-hand side of the brain, bypassing the logical and judgemental left-hand side.  That's why they are so powerful in pitches. We make decisions quickly and emotionally, then try to back them up rationally. Using stories in your legal pitches…

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Three steps to effective charity presentations

Three steps to effective charity pitches and fundraising presentations UK charities are under pressure. The fallout from the Kids Company collapse continues to put the spotlight on governance and fundraising methods are very much under scrutiny. Effective charity pitches and presentations are more essential than ever, to win support for…

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Do your pitches pass the Takeaway Test?

How do people talk about you after your pitches? We call this The Takeaway Test. If you give a succinct and memorable takeaway that sums up your value proposition, this will help clients  form a distinct image of you and your offer. The Takeaway Test makes it easy for your…

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How you can create a powerful investor elevator pitch

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual Private Equity Conference. Funds get just 90 seconds to pitch to a room full of investors, who collectively have over $100bn to invest. It's a high profile investor…

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How to use stories for more persuasive Private Equity pitches

Why use stories in your Private Equity pitches? We all make decisions quickly and emotionally, then justify them rationally. When you use stories in your private equity pitch you get access to the emotional decision-making centre of the brain. As Maya Angelou said, people will forget what you say and…

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How do prospective clients talk about you after your legal pitch?

After you’ve pitched to a client and they’ve returned to their offices, how do they talk about you and your legal pitch to their colleagues? We call this the ‘Takeaway Test’. Providing a succinct and memorable takeaway that sums up your value proposition will help clients to form a distinct…

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