Category: Media Training – Interview Tips

How to use messaging that works

Do you use messaging that works? What was the UK government’s key messaging during the COVID 19 pandemic? Can you remember? Most of you probably remember “Stay at home - Protect the NHS - Save lives”. Those are the messages that appeared on the lecterns at the daily press briefings,…

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7 bad media interview mistakes (and how to avoid them)

You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments can damage your reputation. And that of your company - in just seconds. At best, a bad media interview is a wasted opportunity to spread your message and raise your…

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Master a Media Interview: Top Tips for Media Interview Preparation

Boost your media interview success with tricks of the trade In a media interview, you have a message to get out, and reporters have a story to write. Your goal is to make sure the reporters tell your story accurately. But how can you get reporters to pay careful attention…

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Checklist to prepare for a media interview

Checklist of top tips to prepare for media interviews. When interviewed live, you have no second chance. Critics are waiting to pounce on any errors or weaknesses. The repercussions of a poor media interview can be huge. Usually you don't have a huge amount of rehearsal time before most media…

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How to prepare for media interviews

You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of what happens when you don't prepare properly for an interview. Whether you’re being interviewed for a industry magazine, newspaper, TV or radio, you can improve how you come across.   …

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