Category: Private Equity & VC Pitches

Three ways to transform your investor pitch

We get to transform a lot of investor pitches. These vary from start-ups to major company pitches to pitches for private equity fund managers. Sometimes, we review up to ten investor pitches a week, so we have a good nose for what works with investors - and what doesn’t. Right…

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Five Golden Rules to Create a Great Investor Pitch Book

How to Create Great Investor Pitch Books Every pitch book is different.  Every business is different.  Every investor is different. Despite this, people repeatedly make the same mistakes when creating pitch book slides.   These five essential rules, drawn from our experience of creating great investor pitch books, will help…

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The psychology of a persuasive investor pitch

How to make your investor pitch more persuasive. Using cognitive biases in investor pitches. First: answer these three questions: Are you a rational, logical decision-maker?  Are the investors you pitch to rational, logical decision-makers? Do investors decide purely through conscious analysis of information? Surprisingly, the answer to all three questions…

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How To Create A Great Equity Story

Your equity story is a clear, simple way of describing your business and the reasons for investing in it. Q: Why is an equity story important? A: It makes it easier for investors to invest in you. It makes it easier for investors, journalists and analysts to understand your business…

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Better investor communications for our new online world

Now that investor communication is conducted online, we are relying increasingly  on Zoom. This means we all need to work even harder to get our messages across to investors. And it also means that we all have to work harder to stand out from the competition. In this new world,…

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Investor meetings. How big is your perception gap?

What are your investor meetings like - for the person on the opposite side of the table? Most days, we only see ourselves when we glance in the mirror as we’re brushing our teeth or combing our hair. There’s rarely anything different each time we look (perhaps a new grey…

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Cast your investor as the star in your investment pitch

When you pitch for investment in your company, what role do you take? And what role does your investor take? Get this right in your investment pitch, and you have a much better chance of success. Shakespeare wrote that “all the world’s a stage”, but perhaps the world is more…

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What are the most common private equity pitching mistakes?

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen.…

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How to pitch an investor in private equity?

How to pitch an investor: What is the best private equity pitch you've seen? That’s the question I posed to my panel at SuperInvestor, the annual conference for private equity decision makers. I asked four LPs to share with us a great private equity pitch they remember - teams that…

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Five Tips for a Killer Elevator Pitch

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657 If you need to give a short pitch - an elevator pitch - for your business or for your fund you know how tough it is. For example, if…

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How do you make your IPO a success? Transform your IPO presentation

If you are preparing your IPO presentation, then you'll want to do everything to make it a success. We’ve been advising IPOs for 15 years and in that time we have seen the difference between a successful and unsuccessful float. What's the one big lesson we've learned? When you prepare…

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Transform your annual investor days & AGMs

Can you improve your annual investor day? Investor days, AGMs and CMDs - for public companies and private funds - are important for investors and analysts. But these events, when virtual, can also be dull. Ask anyone to describe a poor investor day and they will use words like ‘boring’,…

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How to answer tough investor questions? 10 tips from the experts

How to answer tough investor questions What’s the most daunting part of speaking to investors? For many, it’s answering tough investor questions. Questions are  tricky to prepare for, as you don’t know exactly what you will be asked. And, different investors approach questioning in different ways. So how do the…

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Pitching to investors – the most common mistakes made by funds

Many funds could be better at pitching to investors. From our work, helping fund teams pitch and persuade more effectively, we have identified the five most common investment pitching mistakes:     Investor pitch mistake #1 - Not understanding the investor. Too many people go out with a generic presentation…

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Better Investor Days – Five Things Investors Want From You

Better Investor Day Presentations A great investor day can be transformational. You can turn around doubters, clarify uncertainties and help people understand what makes your business special. It a great opportunity - and some companies have better investor days than others. But, what is the difference between a great investor…

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How to prepare a killer investor elevator pitch

Investors managing over $10bn in Private Equity judged the recent SuperInvestor investor elevator pitches Seven funds competed by pitching their investment ideas in an elevator pitch lasting no more than 90 seconds to a room packed with potential investors.   Elevator Pitches are about quality not quantity Demonstrating that quality…

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Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips and discussed what makes a fund stand out. On the panel were Will Poole of Capria, Guarau Ahuja of ChrysCapital and Alexandre Alfonsi of Axonia Partners.   Here’s their best…

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Seven Secrets of the Best Investor Pitch Decks

Are you looking for start-up funding, scale-up funding or new financing for your business? If so, you need to invest in creating the best investor pitch deck your prospective investor has seen.   Really effective pitch decks are like great CVs. They won’t get you the job, but they might…

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Five Key Elements Of A Successful Investor Meeting

Successful investor meetings come in all shapes and sizes.  But underpinning all of them are a few basic truths. Check your own investor meeting against our five essential tests. 1. A successful investor meeting gets a clear story across Your business is complicated and your market is ever changing.  You…

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Five Golden Rules to Create a Great Investor Pitch Book

A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of your business or fund and make it easy for the reader to understand you. These days, a great pitch book is not a “nice to have”, it’s a “must have”.…

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Score Your Private Equity Pitch Book

Does your Private Equity Pitch Book make prospective LPs sit up or switch off? LPs tell us they want to see simple, clear and brief pitch books - but many they see are the exact opposite. When we work with clients on their investor communications, there are six questions (amongst…

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How well do you answer difficult investor questions?

How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks how many people left your firm in the last 12 months, what do you say? Investors tell us that, too often, people avoid, second-guess…

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How to run better Private Equity investor events

The private equity investor event dilemma: What is the point of delivering great financial performance, having a strong team and finding excellent investments if that does not come across clearly to investors? The best PE firms go to great efforts to make sure their LP days are engaging and interesting.…

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How to Make Your Investment Pitch More Memorable – Six Tips

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than ever to invest. So if you are pitching to investors, it's much harder to stand out. One essential strategy you want to deploy when pitching is to be more memorable.…

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Six ways to pitch your private equity fund at an event

You are at a private equity conference. It’s one of those events, like SuperReturn, that's designed to help LPs and GPs meet. You want to identify LPs who may be interested in your private equity fund. Assuming you get a meeting with an investor (which is hard enough) how can…

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How do you pitch investors?

What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there are good lessons here for anyone pitching to investors or delivering new business pitches. What does it take to be a top deal-closer? During the past few months we’ve been…

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What can private equity fund managers learn from Prof. Brian Cox?

Do you look forward to watching TV documentaries about science? For the majority of people, the reply is ‘no’. Put Professor Brian Cox at the centre of a series though, and the answer, for millions, becomes ‘yes’. The pop star of particle physics, Cox is undoubtedly the UK’s favourite -…

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The Best Investor Presentation – How to create one – techniques from psychology

Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment decision-making is not totally rational. Are you using all the tricks to be more persuasive in your investor presentations? Psychology techniques can nudge even the most experienced investor. Here's how…

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How to create a powerful investor elevator pitch

A great elevator pitch is an essential part of your pitch toolkit Last month I chaired the Quickfire Showcase elevator pitch competition at Berlin’s SuperReturn, the annual Private Equity Conference. Funds get just 90 seconds to pitch to a room full of investors, who collectively have over $100bn to invest.…

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How to use stories for more persuasive Private Equity pitches

Why use stories in your Private Equity pitches? We all make decisions quickly and emotionally, then justify them rationally. When you use stories in your private equity pitch you get access to the emotional decision-making centre of the brain. As Maya Angelou said, people will forget what you say and…

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