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Better investor days

Better Investor Days – Five Things Investors Want From You

February 12, 2014

Better Investor Day Presentations

A great investor day can be transformational. You can turn around doubters, clarify uncertainties and help people understand what makes your business special.

It a great opportunity – and some companies have better investor days than others.   But, what is the difference between a great investor day and an average one?

We asked a range of investors and analysts what they want from an investor day.  Their answers were pretty consistent.

Top requests about what a great investor day must answer included:

  1. Do you demonstrate you understand your market?
  2. Are you clear what makes you interesting to investors?
  3. Are you transparent about recent performance?
  4. Does it feel as if you are properly focused on the investor?
  5. Does it all feel right?

Now look at these comments again.  What I find fascinating is how much weight is put onto subjective rather than objective issues: on impressions rather than facts.

In all our work helping companies create better investor presentations, we spend most time working on the simple things.  For example:

  • Have a clear investment story
  • Create a red thread story throughout the day
  • Appeal to hearts as much as to minds
  • Simplify visual aids
  • Get presenters to think beyond PowerPoint 
  • Polish presenting skills

For example, it’s amazing how much difference a clear story can deliver.  Work we did with a $1bn Finnish company last year, preparing them for their Annual Investor Day, resulted in a 10% uplift in their share price – despite no new news. It was the same information they had presented before, but structured clearly and presented persuasively.

And for some Private Equity firms, creating better investor days with clear messages makes the subsequent fundraising much easier.

So, next time you have an annual investor day, spend time to prepare and simplify your story and then make sure everyone who speaks is  confident and engaging.

Help us improve our investor day

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What Our Clients Say


“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital


“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films