In this new world, the old rules of investor communication are not just important, they are more important than ever.
In fact, because we are now communicating virtually, we see the best IR teams are adopting a new best practice style of investor communication.
The best communicators seem to share the following characteristics:
With remote meetings, it is even harder to keep audience attention.
That means you need to work to grab your investors’ attention from the first minute.
You also want clear, strong messages. See how my colleague Paul Farrow recommends you think about your messaging.
In short, the bolder and simpler your messages, the more you will be understood and remembered.
In our client work, we frequently spend more time defining and polishing messages than any other part of an investor communication project. That is how valuable good messaging is.
Last week I reviewed a Zoom webinar run by one of the large accounting firms. I listened to a panel of global CEOs discussing the impact of Covid 19.
While the CEOs were all well-known, the panel was dull.
It felt as if the speakers were in their own worlds and not really interested in sharing their expertise with a wider audience.
To avoid this, and to cut through to your audience, you want to show investors that you care.
That means speaking directly to people, helping them, and speaking as if you are listening. What do I mean by that?
It means using a conversational style of speaking – shorter phrases; more rhetorical questions and direct language. And it also means more interaction. And you can adjust your style so you look good on Zoom.
It’s a skill to learn, and it will help you stand out as an impressive leader and communicator.
The best communicators use the simplest language. There is plenty of research showing that the strongest leaders are frequently the clearest communicators. But how do you develop this clear communication style?
We introduce our clients to powerful techniques that help them develop that clear authoritative style that people want to hear. These could involve changes to your voice, changes to the way you structure your communication and changes to the words you use. All of these will help you become a clear, confident communicator.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Read More
Five ways to create the best investor presentation If you want investment, you need the best investor presentation. But investment...
Read More
Do your leadership public speaking skills inspire, motivate and influence others? They should. Many leaders are nervous of public speaking....
Read More
A great investor pitch book is at the heart of successful fundraising. You use it to capture the essence of...
Read More
Better Body Language We all know that body language is important in business. But how important? And does is really...
Read More
Five Top Fundraising Tips At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips...
Read More
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Read More
You must prepare for media interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is one example of...
Read More
How do you write well for business? Could you be more impressive with better writing? These days, we are writing...
Read More
How to answer difficult investor questions When an investor questions how you calculated your Private Equity fund's performance, how do...
Read More
How do you choose a public speaking coach? When selecting a public speaking coach or presentation trainer, you want to work...
Read More
How To Use Powerful Language For Leadership Communications Great leaders use Power Language. It adds interest and colour to...
Read More
So What? is probably your most important question. When you put your talk or presentation together, how do you decide what...
Read More
What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel...
Read More
What do investors really want? Six tips We wrote this piece with our Private Equity clients in mind. But there...
Read More
Do you want to give high impact talks and presentations? Do you want to engage your audience? And do you want...
Read More
How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what...
Read More
How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than...
Read More
Your leadership talks need to be persuasive As a leader, every talk or presentation you give is an exercise in persuasion....
Read More
A well-crafted private equity pitch book can make the difference between securing a first meeting with investors and getting a...
Read More
How to be a Compelling Communicator
How to Stand Out with Investors
Are You Ready to Meet Investors?
Contact our
Client Services Director
Louise Angus
+44 (0)20 7018 0922