The Benjamin Ball Associates Blog

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Clients have asked us to improve pitches, presentations & talks for 10+ years. When you work with us you get practical advice, coaching and training to achieve your objectives.   Contact us today

investor pitch

Cast your investor as the star in your investment pitch

January 10, 2020

When you pitch for investment in your company, what role do you take?  And what role does your investor take?  Get this right in your investment pitch, and you have a much better chance of success. Shakespeare wrote that “all the world’s a stage”,...

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What are the most common private equity pitching mistakes?

January 8, 2020

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn,...

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What is The “So What?” Test? – And how to use it.

December 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what to include and what to leave out? Our recommendation: Use the “So What?” test. The SO WHAT TEST should be an essential part of...

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How to pitch investors – it’s like tennnis, not wrestling

December 15, 2019

How do you pitch investors? When tennis champion Roger Federer walks out on to Centre Court, he doesn’t know the speed, angle or direction that his opponent will serve, volley or return. He can research who he’s playing and watch footage of that person...

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Five Tips for an Elevator Pitch

October 29, 2019

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657   If you need to give a short pitch - an elevator pitch - for your fund or your business you know how...

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