How to Make an Impact
in Business. Advice on Investor and Financial Presentations, Pitch Coaching and Presentation Training

Essential tips from Benjamin Ball Associates

How to transform your success in business or pitching to investors?

Clients have asked us to improve pitches, presentations & talks for 10+ years. When you work with us you get practical advice, coaching and training to achieve your objectives.   Contact us today

transform your investor pitch

Three ways to transform your investor pitch

July 9, 2021

We get to transform a lot of investor pitches. These vary from start-ups to major company pitches to pitches for private equity fund managers. Sometimes, we review up to ten investor pitches a week, so we have a good nose for what works with...

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Confident Presenting in 10 Easy Steps

April 9, 2021

How to become a confident presenter Banish your fear of public speaking There is no one cure for the fear of public speaking.  Each person is different. At the same time, whatever your fears, they can be overcome. You can make become a confident...

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Online Presentation Training Courses – what to look for

March 26, 2021

If you are looking for a great presentation training course, especially one aimed at business executives, you want to be sure that you pick one of the best. Check what your presentation training course covers.  These are some of the key things that you...

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How to Pitch for New Business Online

March 25, 2021

Why should anyone decide to select you when you are pitching for new business off or online? It's an important question that you need to answer when you are pitching. It's the question we help answer in our pitch training programmes. Win More Business...

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Fundraising Presentations: an essential guide for persuading investors

March 21, 2021

Your Essential Guide to Fundraising Presentations. Are you looking forward to challenging questions from investors, long days and multiple meetings? When you are fundraising, you need to get these meetings right. Of course, you know your business inside out.  The real question is: are...

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Five Golden Rules to Create a Great Investor Pitch Book

March 20, 2021

How to Create Great Investor Pitch Books Every pitch book is different.  Every business is different.  Every investor is different. Despite this, people repeatedly make the same mistakes when creating pitch book slides.   These five essential rules, drawn from our experience of creating...

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How to use stories in presentations and talks

March 1, 2021

No matter what the topic of your next speech or presentation, if you use stories you will have more impact. People forget facts, but they repeat stories. That's why they should be at the top of your public speaking toolkit. Here are seven ways to...

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How to Prepare PowerPoint Presentations

February 13, 2021

Prepare Better PowerPoint Presentations PowerPoint can be great.  Or it can be crap. We all know what Death by PowerPoint feels like. But, how do you prepare better PowerPoint presentations and avoid mistakes? We have identified five common PowerPoint mistakes that send presentations to...

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How to improve your business presenting skills

January 22, 2021

"How do you improve your business presenting skills?" We are often asked for a few tips on improving business presenting skills. To complement the various guides available (see right) and courses we run, here is some practical advice to help you polish your presenting...

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Six Simple Public Speaking Tips For Business

October 25, 2020

It’s easy to talk – in the same way it’s easy to kick a ball. Any of us can do it. But if you want to be good at it: to play football rather than just kick a ball – to speak in public...

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The psychology of a persuasive investor pitch

September 10, 2020

How to make your investor pitch more persuasive. Using cognitive biases in investor pitches. First: answer these three questions: Are you a rational, logical decision-maker?  Are the investors you pitch to rational, logical decision-makers? Do investors decide purely through conscious analysis of information? Surprisingly,...

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How to prepare a webinar for impact

September 4, 2020

If you are a panelist or a moderator on a webinar, you want to prepare properly. Webinars are excellent marketing opportunities. And they help build your profile. So that you shine on your next webinar or panel, we’ve put together some quick tips to...

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How To Create A Great Equity Story

July 24, 2020

Your equity story is a clear, simple way of describing your business and the reasons for investing in it. Q: Why is an equity story important? A: It makes it easier for investors to invest in you. It makes it easier for investors, journalists...

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How to Build a Presentation – 4 simple steps

July 22, 2020

How do you build you presentation now? If you want really good presentations, you may need to re-think how you build them. If you switch to PowerPoint as soon as you hear the word 'presentation', then we can show you how you should build...

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Business storytelling for better business

July 5, 2020

How do you use storytelling in business ? Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single most powerful weapon in a leader’s arsenal”, according to Harvard University professor and noted psychologist Dr...

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How to Create a Great Investor Presentation

June 6, 2020

How do you create investor presentations now? With an investor presentation, the right preparation is critical. Use a step-by-step approach to get the pitch ready and the team ready. This will make your life easier and will make it more likely that you get...

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What is the biggest sales pitch mistake?

May 26, 2020

When people pitch they often make one big sales pitch mistake. We know this because we spend a lot of time helping clients with their sales pitches. This includes pitching for business from new clients or from existing clients. The maddening thing is, this...

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Better investor communications for our new online world

April 21, 2020

Now that investor communication is conducted online, we are relying increasingly  on Zoom. This means we all need to work even harder to get our messages across to investors. And it also means that we all have to work harder to stand out from...

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Presentation secret: speak directly to your audience

April 21, 2020

The biggest presentation secret is not a secret at all. In a conversation you would never say: “In this sentence you will hear that I am saying…..” or “In my next paragraph I will outline my argument.” This would be “meta-talk”: talk about talking,...

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How to use messaging that works

April 20, 2020

Do you use messaging that works? What was the UK government’s key messaging during the COVID 19 pandemic? Can you remember? Most of you probably remember “Stay at home - Protect the NHS - Save lives”. Those are the messages that appeared on the...

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How to be more persuasive in business presentations

April 12, 2020

More Persuasive Business Presentations "It's not just what you say that counts, it's also how you say it. The success of your argument critically depends on your manner of presenting it." Alain de Botton In day to day business, we want to be more...

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How to present online with impact: eight essential tips

March 5, 2020

Do you want to make an impact when you present online? In the last few months, our clients have turned investor meetings into video conferences and now practically live on Zoom. If you need to: participate in online meetings, present online via Zoom or...

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Six steps to better online presenting

March 3, 2020

According to a Polycom survey, 96% of business leaders believe online presenting improves productivity. And recent market conditions show how effective it can be. Make sure  your next online presentation by video conference runs smoothly by following our six steps to effective online presentations:...

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Investor meetings. How big is your perception gap?

February 5, 2020

What are your investor meetings like - for the person on the opposite side of the table? Most days, we only see ourselves when we glance in the mirror as we’re brushing our teeth or combing our hair. There’s rarely anything different each time...

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Cast your investor as the star in your investment pitch

January 10, 2020

When you pitch for investment in your company, what role do you take? And what role does your investor take? Get this right in your investment pitch, and you have a much better chance of success. Shakespeare wrote that “all the world’s a stage”,...

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What are the most common private equity pitching mistakes?

January 8, 2020

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn,...

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What is The “So What?” Test? – And how to use it.

December 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what to include and what to leave out? Our recommendation: Use the “So What?” test. The SO WHAT TEST should be an essential part of...

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How to start a business presentation

December 30, 2019

How do you start your business presentations? When presenting, the first few seconds of your talk are the most important. You can win, or lose, your audience within the first 10 seconds. Learn how to start your presentation powerfully Structuring an opening that grabs...

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Improve Your Sales Presentation Skills

December 15, 2019

Do you want better sales presentations? With better sales presentation skills you will have better sales pitches. Typically, we all hope a good sales pitch will impress your customer, be memorable and finish with the customer wanting to buy from you. And if you...

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How to pitch investors – it’s like tennis, not wrestling

December 15, 2019

How do you pitch to an investor? When tennis champion Roger Federer walks on to Centre Court, he doesn’t know the speed, angle or direction his opponent will serve, volley or return. He can research who he’s playing and watch footage of that person...

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How to pitch an investor in private equity?

December 10, 2019

How to pitch an investor: What is the best private equity pitch you've seen? That’s the question I posed to my panel at SuperInvestor, the annual conference for private equity decision makers. I asked four LPs to share with us a great private equity...

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Effective presentation skills you must learn

November 30, 2019

Your leadership talks need to be effective As a leader, every talk or presentation you give is an exercise in persuasion. That means you need effective presentation skills. By the time you finish talking, you want your audience to agree, feel differently, or take...

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Give a Better Conference Talk with One Quick Fix

November 16, 2019

There is one simple mistake repeated by too many conference speakers, especially in the financial world. We want to make sure you do not fall into the same trap. To give a better conference talk you may want to use visual aids. What some people...

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Five Tips for a Killer Elevator Pitch

October 29, 2019

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657 If you need to give a short pitch - an elevator pitch - for your business or for your fund you know how...

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What to do next

Call Louise Angus, Client Services Director today to discuss how we can help or for a free consultation:
Phone: +44 020 7018 0922

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