The Benjamin Ball Associates Blog

Make an Impact
With Your Business, Investor and Financial Presentations

Clients have asked us to improve pitches, presentations & talks for 10+ years. When you work with us you get practical advice, coaching and training to achieve your objectives.   Contact us today

get rid of fear of public speaking

Confident Presenting in 10 Easy Steps

April 9, 2021

How to become a confident presenter Banish your fear of public speaking There is no one cure for the fear of public speaking.  Each person is different. At the same time, whatever your fears, they can be overcome. You can make become a confident...

Read More

How to Pitch for New Business

March 25, 2021

Why should anyone decide to select you when you are pitching for new business? It's an important question that you need to answer when you are pitching. It's the question we help answer in our pitch training programmes. Win More Business When You Pitch...

Read More

Fundraising Presentations: a survive and thrive guide for talking to investors

March 21, 2021

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to keep on top of your day job. They’re also difficult to get right. There is a world of difference between knowing your business inside...

Read More

Five Golden Rules to Create a Great Pitch Book

March 20, 2021

How to Create Great Pitch Books Every pitch book is different.  Every business is different.  Every investor is different. Despite this, people repeatedly make the same mistakes when creating pitch book slides.   These five essential rules, drawn from our experience of creating great...

Read More

How to use stories in presentations and talks

March 1, 2021

No matter what the topic of your next speech or presentation, if you use stories you will have more impact. People forget facts, but they repeat stories. That's why they should be at the top of your public speaking toolkit. Here are seven ways to...

Read More

How to Prepare PowerPoint Presentations

February 13, 2021

Prepare Better PowerPoint Presentations PowerPoint can be great.  Or it can be crap. We all know what Death by PowerPoint feels like. But, how do you prepare better PowerPoint presentations and avoid mistakes? We have identified five common PowerPoint mistakes that send presentations to...

Read More

How to improve your presenting skills

January 22, 2021

"How do you improve your presenting skills?" We are often asked for a few tips on improving presenting skills. To complement the various guides available (see right) and courses we run, here is some practical advice to help you polish your presenting skills.  ...

Read More

Six Simple Public Speaking Tips For Business

October 25, 2020

It’s easy to talk – in the same way it’s easy to kick a ball. Any of us can do it. But if you want to be good at it: to play football rather than just kick a ball – to speak in public...

Read More

The psychology of a persuasive investor pitch

September 10, 2020

How to make your investor pitch more persuasive. Using cognitive biases in investor pitches. First: answer these three questions: Are you a rational, logical decision-maker?  Are the investors you pitch to rational, logical decision-makers? Do investors decide purely through conscious analysis of information? Surprisingly,...

Read More

How to prepare a webinar for impact

September 4, 2020

If you are a panelist or a moderator on a webinar, you want prepare properly. Webinars are excellent marketing opportunities. And they help build your profile. So that you shine on your next webinar or panel, we’ve put together some quick tips to prepare...

Read More

How To Create A Great Equity Story

July 24, 2020

Your equity story is a clear, simple way of describing your business and the reasons for investing in it. Q: Why is an equity story important? A: It makes it easier for investors to invest in you. It makes it easier for investors, journalists...

Read More

How to Build a Presentation – 4 simple steps

July 22, 2020

How do you build you presentation now? If you want really good presentations, you may need to re-think how you build them. If you switch to PowerPoint as soon as you hear the word 'presentation', then we can show you how you should build...

Read More

How to tell a business story for better business

July 5, 2020

How do you tell a great business story? Leaders use storytelling so that audiences listen, remember and act on what they say. In fact, stories are “the single most powerful weapon in a leader’s arsenal”, according to Harvard University professor and noted psychologist Dr...

Read More

How to Create a Great Investor Presentation

June 6, 2020

How do you create investor presentations now? With an investor presentation, the right preparation is critical. Use a step-by-step approach to get the pitch ready and the team ready. This will make your life easier and will make it more likely that you get...

Read More

What is the one big mistake made when pitching?

May 26, 2020

When people pitch they often make one big pitching mistake. We know this because we spend a lot of time helping clients pitch. This includes pitching for business from new clients or from existing clients. The maddening thing is, this pitching mistake is obvious....

Read More

Where’s your proof? – Think about your messaging

May 11, 2020

If you are planning to restart your comms activity as lockdown starts to unwind, you need to think about your messaging. For example: Does it fit the current mood of your target audience? Does it address their concerns? Does it speak to them? You’ll...

Read More

Better investor communications for our new Zoom world

April 21, 2020

Now that investor communication is conducted remotely, we are increasingly relying on Zoom. This means we all need to work even harder to get our messages across better to investors. And it also means that we all have to work harder to stand out...

Read More

Presentation secret: speak directly to your audience

April 21, 2020

The biggest presentation secret is not a secret at all. In a conversation you would never say: “In this sentence you will hear that I am saying…..” or “In my next paragraph I will outline my argument.” This would be “meta-talk”: talk about talking,...

Read More

How to use messaging that works

April 20, 2020

Do you use messaging that works? What was the UK government’s key messaging during the COVID 19 pandemic? Can you remember? Most of you probably remember “Stay at home - Protect the NHS - Save lives”. Those are the messages that appeared on the...

Read More

How to look good online: eight essential tips

March 5, 2020

Do you want to look good online? In the last few months, our clients have turned investor meetings into video conferences and now practically live on Zoom. If you need to: participate in online meetings, present online via Zoom or Teams, or transform your...

Read More

Six steps to better video conferencing

March 3, 2020

According to a recent Polycom survey, 96% of business leaders believe video conferencing improves productivity. And recent market conditions show how effective it can be. Make sure  your next video conference runs smoothly by following our six steps to effective video conferencing:   1....

Read More

Investor meetings. How big is your perception gap?

February 5, 2020

What are your investor meetings like - for the person on the opposite side of the table? Most days, we only see ourselves when we glance in the mirror as we’re brushing our teeth or combing our hair. There’s rarely anything different each time...

Read More

Cast your investor as the star in your investment pitch

January 10, 2020

When you pitch for investment in your company, what role do you take? And what role does your investor take? Get this right in your investment pitch, and you have a much better chance of success. Shakespeare wrote that “all the world’s a stage”,...

Read More

What are the most common private equity pitching mistakes?

January 8, 2020

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at a recent SuperInvestor conference which private equity pitching mistakes are regularly made by fund managers. On the panel were Catherine Lewis La Torre, Anna Dayn,...

Read More

What is The “So What?” Test? – And how to use it.

December 30, 2019

So What? is probably your most important question. When you put your talk or presentation together, how do you decide what to include and what to leave out? Our recommendation: Use the “So What?” test. The SO WHAT TEST should be an essential part of...

Read More

How to pitch investors – it’s like tennis, not wrestling

December 15, 2019

How do you pitch investors? When tennis champion Roger Federer walks on to Centre Court, he doesn’t know the speed, angle or direction his opponent will serve, volley or return. He can research who he’s playing and watch footage of that person in previous...

Read More

Five Tips for a Killer Elevator Pitch

October 29, 2019

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657 If you need to give a short pitch - an elevator pitch - for your business or for your fund you know how...

Read More

How to Pitch a Startup to Venture Capital

October 19, 2019

If you want learn how to pitch a startup to venture capital - ie put together and deliver a great pitch to venture capital investors, David Rose sums it up beautifully in this short TED video. You will learn some great tricks on how...

Read More

How do you make your IPO a success? Improve your IPO presentation

October 4, 2019

If you are preparing your IPO presentation, then you'll want to do everything to make it a success. We’ve been advising IPOs for 15 years and in that time we have seen the difference between a successful and unsuccessful float. What's the one big...

Read More

How to improve your public speaking

October 4, 2019

Public Speaking is an essential skill in business. To succeed, you want to improve your public speaking skills. These top ten public speaking tips will help you look and feel more impressive. They are based on 10+ years experience coaching executives to become better...

Read More

Improve your annual investor days & AGMs

October 4, 2019

Can you improve your annual investor day? Investor days, AGMs and CMDs - for public companies and private funds - are important for investors and analysts. But these events, when virtual, can also be dull. Ask anyone to describe a poor investor day and...

Read More

Better eye contact for better presentations

September 26, 2019

Imagine if I came to ask you for some help. What would you think if  I didn't look you in the eye? Or if I avoided your gaze? Or if I looked down every time I said something? What impression do you get?  ...

Read More

How to Write A Great Investor Pitch Deck – 8 Mistakes to Avoid

June 22, 2019

What Makes A Great Investor Pitch Deck? When you want to win new investment, the you need a great investor pitch deck. If you make mistakes in your pitch deck, you may never get to see your investors.  Or they may be put off from...

Read More

How to answer tough investor questions? 10 tips from the experts

June 7, 2019

How to answer tough investor questions What’s the most daunting part of speaking to investors? For many, it’s answering tough investor questions. Questions are  tricky to prepare for, as you don’t know exactly what you will be asked. And, different investors approach questioning in...

Read More

What to do next

Call Louise Angus, Client Services Director today to discuss how we can help or for a free consultation:
Phone: +44 020 7018 0922

Contact Us Now