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Benjamin Ball Associates – Presentation Training Experts » Entries tagged with "stories"
How To Get the Most From Conference Panel Sessions November 17th, 2011 | Add a Comment

  When they work well, panel sessions are the lifeblood of any conference.  When bad, they are a disaster. But what makes a great panel session? At BBA we prepare a lot of people for panel sessions.  The real value comes from good planning. But,  if you are heading for a panel session now and want to ensure a performance that will make you stand out, do just these three things: Focus only on what really matters to this audience and give lots of practical advice.  Tell stories and give examples. Create a debate.  Disagree. Have an opinion and argue your corner.  Use lines that are quotable. Sit forward, speak up and talk directly to the audience.  Show your passion; make sure every word and every phrase hits home. Good Luck! If you would like more advice about how to prepare  and deliver great conference …
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Filed under: General Presentations, HR, Learning and Development

A new ebook on pricing February 3rd, 2010 | Add a Comment

This new book is not only beautiful to look at, it has some useful insights into pricing. Have a look at  Fixed to Flexible by Todd Sattersten.  In particular he gives some examples from the book publishing industry which seems to be learning from what their colleagues in the movie business have been doing for a long time – differential pricing based on time and format. Ben …
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Filed under: Uncategorized

How NOT to Prepare a Presentation February 2nd, 2010 | Add a Comment

This what most people do to prepare presentations: Switch on their computer Open up PowerPoint Search out other presentations given recently Start making changes to PowerPoint slides Print out the first batch of slides Scribble all over them Re-edit these slides Keep on at the slides until late at night Work at it over the weekend Give it to a colleague to look at Incorporate those comments Work until late at night again Rehearse in the taxi on the way to the meeting Start with “Hello, my name is John Smith and I am here today to talk about…..” This process is akin to making a movie by going out with a camera hoping to find interesting things to film. It is why so many presentations are deathly boring. Get in touch to learn a much better way of preparing a compelling persuasive presentation …
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Filed under: Featured, General Presentations

Facts are forgotten, stories get repeated December 31st, 2009 | Add a Comment

We all love stories, we tend to dislike lists of facts.  Whatever your presentation subject, turn it into a story.    Stories are powerful because the human mind works through stories, and enables us to relate things together. Try structuring the driest facts you know into a story and you will see how they can come alive and become memorable. One exercise Benjamin Ball Associates regularly uses in presentation training is to collect a list of ten or so random items (eg Chocolate, a bus, 52%, The Pope, etc ) and then challenge my client to put them together into a story.  Usually the story can be remembered with surprising accuracy, no matter how bizarre. …
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Filed under: General Presentations, Investor Presentations

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