What’s Your Headline? The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation for an interview can have disastrous consequences. Whether you’re being interviewed for a industry magazine, newspaper, TV or radio, you can improve how you Pitch, Present and Persuade.  The 5 Rules of Effective Media Interview Preparation As your company representative, you become its face and voice –  the reputation of your company is now in your hands. Understanding how to handle the media is an essential skill that every executive should develop. Media training is a core management skill. If you let the journalist to control the interview, they will get the story they want, not the story you want to tell. Preparation is key. The following 5 tips will help you become a confident and impressive interviewee: 1. …
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