For the last 13 years we have got used to a certain type of media interview.  The interviewer is aggressive and the interviewee is trying to get their points across, often without any true conversation.  Listening to Ed Miliband on the Andrew Marr show last week was typical of this style.  But, post election, Ed sounded so last government: hectoring, arrogant and not listening. The new coalition politics seem to be changing this.  Media interviews with new ministers sound very different.  The new coalition seems less concerned about sound bites and repeated messages.  As a consequence the interviews are softening.  Interviewees now focus more on understanding and explanation.   The interviewer gets to think a bit more and help make complex stories understandable. But, what does this mean for media training?  We believe the …
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