Why are some people good at presenting number on a piece of paper, but bad at getting the investment message across to shareholders and investors? Having coached scores of CFOs over the years, I have come to the conclusion it is because of their rigorous accountancy training.  In fact, there is a clear conflict between the principles that make a good accountant, and those that make a good presenter. When you apply the principles that make a good accountant – complete honesty, caution, conservatism – to the process of putting together a good presentation, the result is often a series of unclear confused messages. How can this problem be overcome? It’s a process of re-education.  Fortunately, the skills needed to become a good presenter can be easily learned.  Typically, when working with a CFO, …
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