Benjamin Ball Associates – Presentation Training Experts » Archive for June 2010
A short overview of the essentials for hedge funds to pitch successfully to investors. Prepared for GAIM10 next week. Download free investor pitch booklet
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Filed under: Hedge Funds / Private Equity, Investor Presentations, Pitching Success
Many hedge funds could be better at pitching to investors. From our work, helping teams pitch and persuade more effectively, we have identified the five most common investment pitching mistakes:
1. Not understanding the investor. Too many people go out with a generic presentation and expect it to work for everyone. You should personalise for each investor. For example, their attitude to risk, their history of investing and their mandate will all drive how they listen to you. By understanding what matters to that investor you can become very persuasive.
2. Over-reliance on Power Point. While written materials are important, an investor pitch meeting is all about the people. Don’t let your document drive the meeting.
3. Too much focus on you. A good investment pitch is about the investor, not about …
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Filed under: Featured, Pitching Success