Helping Bamboo Capital Partners to stand out with investors

Benjamin Ball Associates Case Study: Helping Bamboo Capital Partners to stand out with investors

Case Study – Development of new messaging and related content

Their Challenge

Bamboo Capital Partners is a well-established private equity investor with more than a decade of experience in impact investing and over $250m in AUM.

With the arrival of two new managing partners in 2016 and a revised strategy, the senior team wanted to review Bamboo’s messaging and reflect the new firm in their pitch to investors.

The BBA Solution

We rethought Bamboo’s messaging, from the take-away message on the front page of the pitch document to the core investor narrative.

We started with one of our Cracker Sessions, a structured workshop that begins with analysis of target audiences and ends with the creation of a new narrative and top-line messaging.

Then we turned that messaging into a new pitch document to explain what makes Bamboo special among impact investors.

We also updated the website, marketing materials and the firm’s annual Impact Report to reflect the new messaging.

The Result

“We were very pleased with the professional approach of Benjamin Ball Associates,” said Florian Kemmerich, Managing Partner at Bamboo Capital Partners. “From the initial messaging session through to full implementation across our marketing and comms materials, they have helped us to define and explain our unique value proposition. As a result we have been able to attract new and different investors.”

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