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Why Body Language Matters When Pitching to Win Business

June 29, 2012

Better Body Language

We all know that body language is important in business.  But how important?

And does is really make a big difference when selling something complex like an investment in a hedge fund, private equity or venture capital?

And can you really improve how you are perceived just by changing some superficial body language?

The answer is definitely yes.

Professor Amy Cuddy of Harvard Business School has been studying the importance of body language and power poses on decision making.

In this 10 minute video she reviews some research into power poses and give some quick tips on how to be more successful in interviews and when pitching for investment.

In particular, note the importance of

1) Preparing in advance
2) Being enthusiastic, and not awkward
3) Using expansive body language, (without being dominant)

 

Call us to discuss how we can help you with your power poses and better body language.

 

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