Having coached scores of CFOs over the years, I have come to the conclusion it is because of their rigorous accountancy training. In fact, there is a clear conflict between the principles that make a good accountant, and those that make a good presenter.
When you apply the principles that make a good accountant – complete honesty, caution, conservatism – to the process of putting together a good presentation, the result is often a series of unclear and confused messages.
It’s a process of re-education. Fortunately, the skills needed to become a good presenter can be easily learned. Typically, when one of our coaches works with a CFO, it takes between 4 and 6 hours together to turn them into an impressive presenter.
First, there is a period of realisation – which we achieve with video playback. We do a presentation audit – to identify where skills need polishing. Then we show techniques for presenting effectively. Finally we coach techniques to improve each aspect of the presentation.
It rarely takes more than a few hours to turn even the most reluctant CFO into a compelling presenter.
Do you want to become a better presenter? Learn more below.
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Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)
All can be run as 1:1 or small group training in-house, or via Skype.
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“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films