This summarises many of the points that arise when we work with our clients to develop confident and effective presentations.
You will save yourself a huge amount of time by following this planning process and use the right tools:
1. Do NOT open PowerPoint
2. Be clear on who your audience is and what you want to achieve. For example, you might be addressing just 10 people in an audience of 1000; or you might want everyone in the room to change their behaviour slightly. The more tightly you define your objective, the greater your chance of success. The better you understand your audience, their fears, concerns and desires, the more focused you will be.
3. Have a single message that summarises your talk – boil down what you want to say into a single sentence or phrase that encapsulates your presentation. Avoid vague statements like “I want to tell them about our new product” The sharper this message, the better.
4. Break down your presentation into clear parts – a three part structure is often the most effective. For each part of your presentation, have a clear message.
5. Start your presentation with a high impact statement – work out something that will make people sit up and listen. Tell them what you are going to tell them. Get them excited.
6. Identify stories, anecdotes and examples – ones you can use to support your messages. The more you illustrate what you want to say with a real story, the more powerful your presentation becomes. The best stories are personal real life examples. Bring it to life with memorable phrases.
7. Finish your presentation with a clear message, request or call to action – what you say last will be remembered best.
8. Use good clear simple language – cut out all jargon or corporate speak
9. Incorporate pauses, short sentences, great eye contact – a presentation is a performance. If you look and sound good there is a better chance of success in your presentation
10. Work out what questions you could be asked – practice how you will answer them using tried and tested question answering techniques.
11. Now, work out if you really need any visual aids or handouts – you may now decide that some charts, diagrams, pictures will help get your message across even more powerfully.
12. Practise, practise, practise – use a critical knowledgeable audience and a camera to refine your performance. The more your rehearse and perfect, the better you will get.
If you want individual help preparing and perfecting your next presentation, please contact us today
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills enable you to inspire, motivate and influence others? Many leaders in the corporate world are...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)
All can be run as 1:1 or small group training in-house, or via Skype.
Start today to strengthen your leadership and communication skills
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films