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Five Tips to avoid powerpoint presentation mistakes

The “So What?” Test

December 30, 2009

When you put your talk or presentation together, how do you decide what to include and what to leave out?  Use the “So What?” test.

The SO WHAT TEST should be an essential part of any presentation preparation.

What is the SO WHAT TEST? 

For everything you plan to say, ask yourself “So What?” ie why is this included in the presentation.

If you don’t have a compelling answer, then leave it out.  Don’t be afraid of having too short a talk.

Most audiences would prefer a shorter rather than a longer presentation.

You will find the So What Test to be invaluable for all your presentations.

 

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