We call this the Takeaway Test.
Providing a succinct and memorable takeaway that sums up your value proposition or key message will help clients to form a distinct image of you and your company in their mind.
This enables your audience to easily understand your pitches and talk about you to others in the way you want to be spoken about.
You might have just one takeaway. Or you may have a takeaway that is relevant to each particular pitch. What’s important is that you make it easy for people to talk about you.
Some of the best examples of takeaways come from Hollywood. When directors and producers pitch new film ideas to studio executives, they often condense complex plots into a handful of words. Chosen well, these can be evocative enough to bring to mind a clear concept, which is easily shared and understood.
The Hollywood Takeaway Test: can you recognise which blockbuster films the below takeaways refer to?:
1. Dinosaurs in a safari park
2. Romeo and Juliet on a ship
3. Jaws, set in space
Answers are at the bottom of this blog post.
While the takeaway you need probably won’t be as dramatic as these, it should still be as clear and effective in creating a powerful, concrete and long-lasting impression.
If you’re struggling to create the simple, clear and brief messages that will enable you to pass the Takeaway Test, then speak to us; perhaps you need one of our Messaging Cracker Sessions?
Our knowledge of the financial, PR and private equity sectors combined with our expertise in crafting narratives and coaching for persuasive pitches ensures we deliver fast, effective results.
To get the help you need to pass the Takeaway Test, call Louise Angus on 020 7193 0130 or email her at firstname.lastname@example.org.
Answers – which films did the takeaways above relate to?: 1. Jurassic Park, 2. Titanic, 3. Alien.
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