We call this the Takeaway Test.
Providing a succinct and memorable takeaway that sums up your value proposition or key message will help clients to form a distinct image of you and your company in their mind.
This enables your audience to easily understand your pitches and talk about you to others in the way you want to be spoken about.
You might have just one takeaway. Or you may have a takeaway that is relevant to each particular pitch. What’s important is that you make it easy for people to talk about you.
Some of the best examples of takeaways come from Hollywood. When directors and producers pitch new film ideas to studio executives, they often condense complex plots into a handful of words. Chosen well, these can be evocative enough to bring to mind a clear concept, which is easily shared and understood.
The Hollywood Takeaway Test: can you recognise which blockbuster films the below takeaways refer to?:
1. Dinosaurs in a safari park
2. Romeo and Juliet on a ship
3. Jaws, set in space
Answers are at the bottom of this blog post.
While the takeaway you need probably won’t be as dramatic as these, it should still be as clear and effective in creating a powerful, concrete and long-lasting impression.
If you’re struggling to create the simple, clear and brief messages that will enable you to pass the Takeaway Test, then speak to us; perhaps you need one of our famous Messaging Cracker Sessions?
Our knowledge of the financial, PR and private equity sectors combined with our expertise in crafting narratives and coaching for persuasive pitches ensures we deliver fast, effective results.
To get the help you need to pass the Takeaway Test, call Louise Angus on 020 7193 0130 or email her at email@example.com.
Answers – which films did the takeaways above relate to?: 1. Jurassic Park, 2. Titanic, 3. Alien.
Do you know what you want to say, and the order you want to say it in? Try this quick test of...
Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...
Winning a competitive pitch Our client, a leading Financial PR agency, was ready. They’d prepared a new business pitch for...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
Mick May CEO, Blue Sky
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“I can honestly say our investment in coaching has paid for itself many times over.”
Ed Coulthard CEO, Blast Films