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Make the complex so it is less complicated - The power of simplicity

How to Make Complex Communication less Complicated

August 21, 2015

“Making the simple complicated, that’s easy.  Making the complex simple, awesomely simple, that’s creativity.”  Charles Mingus

The best communication tends to be simple.  Whether it’s memorable phrases from history or literature “Jesus Wept”,  “I came, I saw, I conquered”, great adverting slogans: Just Do It; Coke Is It, or important ideas expressed clearly:  e=mc2 ; “The higher you climb, the harder you fall”.

On the other hand, our businesses, our strategies, our communications, all tend to be complex. This often leads to complicated presentations and confused communications.

Complexity does not need to be complicated

In the work we do with funds, with businesses and with individuals, we help people explain complex ideas simply and clearly.

For example, during an IPO last year, we translated the eight key investment points the banks wanted into three clear memorable lines:  Great Market, Great Product, Great Business.  This worked so well with investors that the company is still using these lines 2 years later.

Keep the complex simple

When you have a complex idea to communicate, we’d suggest exploring different ways to make it easy to understand.  Some ways to do this  include adopting metaphors, telling stories, incorporating analogies, or just stripping out irrelevant detail.  In some situations we have found people so hung up on explaining HOW they do something that they forget to be clear on WHAT they do.

Being outsiders, we are in the privileged position of being able to ask simple questions (e.g. So how do you make money?  What makes you special?  So What?)

If you would like help making the complex less complicated, please get in touch.

Start your journey to world-class public speaking skills now

First, download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

  • Increased confidence when you talk and present.
  • Improved ability to persuade your audience.
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  • Practical ways to plan and structure your talks.
  • The inspiration and motivation to change.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

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