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How do prospective clients talk about you after your legal pitch?

How do prospective clients talk about you after your legal pitch?

February 2, 2016

After you’ve pitched to a client and they’ve returned to their offices, how do they talk about you and your legal pitch to their colleagues?

We call this the ‘Takeaway Test’.

Providing a succinct and memorable takeaway that sums up your value proposition will help clients to form a distinct image in their mind after your legal pitch.

It also enables prospective clients to understand and talk about what you offer and why you are different from your competitors.

You might just have one takeaway for your law firm. Or you may have a takeaway that is relevant to a particular pitch. What is important is that you make it easy for the client to talk about you in the way you want to be spoken about.

Examples of takeaways from the film industry

Some of the best examples of takeaways come from Hollywood. When directors and producers pitch new film ideas to studio executives, they often condense complex plots into a handful of words. Chosen well, these can be evocative enough to bring to mind a clear concept, which is easily shared and understood.

Can you recognise which blockbuster films the below takeaways refer to?:

1. Dinosaurs in a safari park
2. Romeo and Juliet on a ship
3. Jaws, set in space

Answers are at the bottom of this blog post.

The takeaway for your legal pitch probably won’t be as dramatic as these. But it should still be as clear and effective in creating a powerful and concrete impression of your firm.

What’s the takeaway for your legal pitch?

If you’re struggling to create the simple, clear and brief takeaway that helps form a distinct image in the mind of your prospective clients, speak to us.

We work with law firms such as Olswang and Proskauer to help them win legal pitches. Our knowledge of the legal sector and our expertise in crafting narratives for persuasive pitches ensures we deliver fast, effective results.

To find out more, call Louise Angus on 020 7193 0130 or email her at louise@nullbenjaminball.com.

Answers – which films did the takeaways above relate to?: 1. Jurassic Park, 2. Titanic, 3. Alien.

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“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films