Better new business pitches

July Newsletter from Benjamin Ball Associates

July 14, 2011

While we all want to be liked, did you realise how important being liked is for winning new business?

The Importance of Being Liked

Professor Amy Cuddy, of Harvard Business School was featured in a Harvard Magazine article. She concludes that 80% of our evaluation of people is based on both warmth AND competence. Many professionals mistakenly focus just on demonstrating competence – but this is not enough and you will lose business. Part of our pitch and presentation training helps professionals such as lawyers and hedge fund managers learn how to demonstrate warmth and become more effective in pitches. That is what makes their pitches so successful.  Read more about our professional pitch training.

Better Investor Presentations

Can you really improve investor perceptions just by changing how the senior team tell their company story? The answer is most definitely yes. The challenge most management have is that they are too close to the story and have trouble telling it simply. That is where we as outsiders can help. By asking the simplest of questions (So, how do you make money?) and focusing on the most important factors, we can help create compelling investor stories. Email us to learn how we might be able to help you with your investor stories.

How to Get More Value out of Conferences

It’s conference season again, and we are helping people prepare compelling presentations. But what should you be thinking about to get a good return on your conference fee investment?  If you are speaking, make sure your presentation has passed the 10 point check list that we use to test for a well-prepared talk. Learn about our expert presentation training.

Speed Networking – some tips

Speed networking events are becoming increasingly important for B2B markets.  At the GAIM hedge fund conference, where Benjamin Ball was speaking in June, there was an Investor Speed Networking event every day.  Here hedge funds get 2 minutes to meet an investor and engage.  To help hedge funds pitch successfully at this we produced a set of speed networking tips.  These are equally relevant for other B2B speed networking events.

Improving Revenue Growth – Quickly

Yet again, we have had some great examples of immediate results to our work.  The most satisfying client was a law firm pitching to retain their largest customer, one of the UK’s largest retailers.  They were not certain about winning this work and only brought us in the day before the pitch.  This was not ideal, but we spent a day with the pitching team re-structuring and re-planning every aspect of their pitch meeting.  Although it was a exhausting  day, everyone felt energised and excited about the pitch.  The next week they found out that not only did they retain the work, but they were given more jobs that they had not expected.   The immediate impact of our expert advice is one of our hallmarks.   Read what our clients have been saying about our work.

How can we help you?

Have a look at some of our most popular services and call us to discuss improving how you Pitch Present & Persuade.

Financial Presentations |   Presentation Training |   Pitch Training |   Media Training


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Kind regards

Benjamin Ball
M +44 (0)7808 725 815
T  +44 (0)20 7193 0130


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Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)

1. Improve Your Investor Pitch

2. Public Speaking Coaching

3. Presentation Coaching

4. Media Training

All can be run as 1:1 or small group training in-house, or via Skype.
Start today to strengthen your leadership and communication skills

Top Blog Posts

What Our Clients Say

“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital

“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films