Better investor pitches to VCs

How to Pitch to VCs

October 19, 2012

If you want reminding how to put together and deliver a great pitch to VC investors, David Rose sums it up beautifully in this short TED video.  You will learn some great tricks on how to pitch to VCs.

The advice on how to pitch to VCs is clear, simple, and gets to the point.

In summary:

When you pitch to VCs, you need to get across that you have/you are:

  • Integrity
  • Passion
  • Experience
  • Knowledge
  • Skill
  • Leadership
  • Commitment
  • Vision
  • Realism
  • Coachable

You do this by giving your VC pitch:

  • A logical progression
  • Include “Things I know and understand”
  • Clear validation
  • A believable upside

You must avoid:

  • Things that the VC knows/thinks are untrue
  • Things they don’t understand
  • Things that make the VC think

David Rose’s recommended running order for a VC Pitch is:

  • Logo
  • Business Overview
  • Management Team
  • Market
  • Produce
  • Business Model
  • Strategic Relationships
  • Competition
  • Barriers to Entry
  • Financial Overview
  • Use of Proceeds
  • Capital and Valuation
  • Logo


Great advice from a master.


But remember, every pitch to VC investors is different.  Beware of looking too formulaic.


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