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How to Harness the Power of Persuasion

December 12, 2012

Be More Persuasive in Presentations

“It’s not just what you say that counts, it’s also how you say it.
The success of your argument critically depends on your
manner of presenting it.”

Alain de Botton

Be More Persuasive

Persuasive presenting takes more than just a few well-chosen words. To succeed it is essential that your team offers the ‘whole package’.

persuasionWhether you are talking to investors, pitching for new business, or appealing to your colleagues you can improve how you Pitch, Present & Persuade.

 

Use the Five Pillars of Persuasion

Persuasion isn’t about emotive language and pleading looks; persuasion comes from the interaction of 5 elements:

1. Know your audience – what really matters to them? Create messages that speak from their point of view

2. Offer a simple message – keep your ideas clear and to the point

3. Tell them a story – facts get forgotten, stories get repeated

4. Be enthusiastic – your performance is as important as your words. Energy and passion get results

5. Act as one – make every part of your communication work. Personal interaction, visual aids and handouts all add to the impact

As you can see, while your words and messages are important, how you look, how you talk and how you gel as a team are just as crucial.

A powerful story delivered with conviction by a united team will impress the most sceptical audience.

Start your journey to world-class public speaking skills now

Download our free ebook to start your journey towards becoming a Powerful Presenter.

You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.

It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:

  • Increased confidence when you talk and present.
  • Improved ability to persuade your audience.
  • Greater engagement with your audience.
  • Practical ways to plan and structure your talks.
  • The inspiration and motivation to change.

Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.

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