When you choose a public speaking coach or presentation trainer, you want someone who knows their stuff. This means someone who actively practises what they preach and with the experience to add value to your communication.
Only with this expertise can a public speaking coach help you compose your talk and rehearse you properly.
To sort the genuine from the quacks, we’ve identified five regularly-quoted pieces of advice that are complete bunkum.
If your prospective public speaking coach, trainer or advisor talks about any of these things, we recommend you start looking elsewhere.
1. The Mehrabian Training Myth
2. The Nerves Myth
3. The Learning Styles Myth
4. The Acting Myth
5. The PowerPoint Myth
Beware of anyone who says something like “How well you communicate depends 55% on how you look, 38% on how you sound and 7% on the words you use.”
These statistics are based on a misinterpretation of the 1970’s work of Albert Mehrabian, a Stamford academic. If these statistics were true, you would be able to watch foreign language films without subtitles. Google ‘Mehrabian Myth’ for more on this.
If you hear 55/38/7 from a public speaking coach, run a mile.
If you are advised to ‘imagine the audience naked’ or to do some breathing exercises – then the person advising you does not understand how to genuinely help you overcome the fear of public speaking. They are trying to treat the symptom rather then the underlying anxiety. Imagine an audience naked if you want – just don’t tell your friends about it!
Based on some theoretical hokum, many people teach that your audience interpret better either through either auditory, visual, or kinesthetic communications.
Psychologists have disproved this idea of learning styles. Ignore anyone who talks about adapting to different learning styles. Good communication will incorporate elements of all three.
There are some who coach public speaking and presentation skills who are very good at building on what they learned at acting school. But a great talk or presentation should be more about your words and your structure than your acting skills. In reality, a mediocre actor can perform a great play well. But a great actor will always come a cropper with a crap play.
The final trap to avoid is the PowerPoint Myth. This is when you are encouraged to create your PowerPoint slides first. Many companies fall into this trap when the communication is all about “The Deck.” Focusing on a deck-first approach is a sure way to create Death by PowerPoint.
The good news is that there are many other experienced expert trainers and coaches who can help you build long lasting presenting and public speaking skills and expertise. What is more important that anything is to find someone with plenty of experience and someone with whom you can relate.
It’s not always easy to choose a public speaking coach, but at least we can help you avoid some of the quacks.
Download our free ebook to start your journey towards becoming a Powerful Presenter.
You’ll learn our 5-step process for transforming dull, forgettable and un-engaging presentations into your most Powerful Presentations yet: inspirational, memorable and persuasive.
It’s full of practical tips and insightful quotes that will help you make immediate improvements to your leadership talks and presentations, including:
Download your free copy of our Five Steps to Improve your Leadership Talks ebook now.
Do you know what you want to say, and the order you want to say it in? Try this quick test of...
Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...
Winning a competitive pitch Our client, a leading Financial PR agency, was ready. They’d prepared a new business pitch for...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
Mick May CEO, Blue Sky
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“I can honestly say our investment in coaching has paid for itself many times over.”
Ed Coulthard CEO, Blast Films