In his bestselling book Thinking Fast Thinking Slow, Nobel Prize winner Daniel Kahneman analyses how our brains make decisions.
The first part of decision making (thinking fast) is instant, efficient and completely unconscious. Ie your brain makes a decision before you do. For example, if you meet someone in your company reception, within milliseconds you will judge whether they are selling or buying; if you like them or not and what attitude you will show to them. And all this is done unconsciously by your brain.
When you are presenting to investors you want to make a positive first impression. If you start well, you are more likely to have a successful meeting.
Here are five powerful ideas to start your next investor presentation:
1. Show something – too many investor presentations are more about the theory than the practise. If you have a product, a video or a sample, use that to start the conversation. For example, we helped a gold mining company we worked with present to city analysts by showing a gold nugget and then describing how it was mined.
2. Make a bold statement – grab attention at the start with a big idea. For example: The secret to good communications is to listen. One mouth, two ears: use them in that ratio.
3. Reveal something new and interesting – Help your audience see the world in a new way. For example, did you know that Warren Buffett used to be scared of public speaking? He was coached to overcome that fear because he knew how important public speaking was for his career.
4. Refer to the last meeting/the past – That means you have listened and you show that you care what they think.
5. Ask a question – One of my favourite starts to an investor meeting. For example, imagine asking: So what was it about our presentation that made you want to meet us?
When we work with our clients preparing them for investor meetings, we probably spend more time polishing the start of the meeting than any other part. When your start works, you will find the rest of the meeting much easier.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...
Do your public speaking skills enable you to inspire, motivate and influence others? Many leaders in the corporate world are...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“I can honestly say our investment in coaching has paid for itself many times over.”
Ed Coulthard CEO, Blast Films