Stories are powerful because the human mind works through stories, and enables us to relate things together.
Try structuring the driest facts you know into a story and you will see how they can come alive and become memorable. Stories get repeated.
One exercise Benjamin Ball Associates regularly uses in presentation training is to collect a list of ten or so random items (eg Chocolate, a bus, 52%, The Pope, etc ) and then challenge my client to put them together into a story. Usually the story can be remembered with surprising accuracy, no matter how bizarre.
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