But, too many people fall into this trap: The way we speak and the way we write are very different. What looks good when written is unlikely to sound good when spoken.
So, if you prepare by writing a script, do it differently.
The rule of thumb is “Speak then Write”. Say your words out loud and then capture them on paper.
Then, with your spoken script as a first draft, spend time practicing. Get a critical audience and ask for feedback on how well you come across. Keep changing: fixing your words and your performance.
If you can. get a professional to advise you how to sound and look impressive. They will show you new ways to use words and lots of tricks to engage with your audience. You will be surprised what a difference expert advice can make.
If you want to discuss your conference speaking with an expert, call Benjamin Ball Associates on +44 20 7193 0130
Do you know what you want to say, and the order you want to say it in? Try this quick test of...
Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...
Winning a competitive pitch Our client, a leading Financial PR agency, was ready. They’d prepared a new business pitch for...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
Mick May CEO, Blue Sky
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Klein Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“Good value, and highly recommended.”
Paul Farrow Director, Fishburn Hedges