Use stories to transform your business presentations

Investor Elevator Pitch Competition Sorts out Funds Best-Placed to Raise Finance

November 16, 2011

Investors managing over $10bn in Private Equity judged the 2011 SuperInvestor Quick Fire Showcase in Paris yesterday.

Seven funds competed by pitching their investment ideas for no more than 90 seconds  to a room packed with potential investors.


Demonstrating that quality beats quantity every time, Simone Balch of DW Markets secured second place in this popular competition. Speaking to a packed conference hall Simone gave her carefully crafted pitch in just 45 seconds –  half the allotted time.

But first prize was secured by John Cheuk of Ant Capital.  Using the whole 90 seconds he clearly laid out why there was value to be found in Japan and how Ant Cap was well placed to capture this value.  Ant does this by investing in small and mid cap buyouts.

The competition was chaired by presentation expert Benjamin Ball and judged by 5 experienced Private Equity investors:  Jeffrey Reals of Performance Equity Management, Robert van Schaik of Shell Asset Management, Ewoud van de Sande of Robeco, Allen MacDonell of Teachers Texas and Seth Hall of Calstrs.


Drawing on his experience preparing teams for fundraisings and investor presentations Benjamin Ball gave detailed advice  to those who did not win.  This included:

Focus on what your audience is keen to hear.  Address their concerns and interests.

Don’t try and say too much. Better to say less, and say it better

Slow down and pause.  It’s tempting to rush a 90 second pitch, but that will make it incomprehensible.

Use shorter sentences (especially for Francophones and Italians)

If you say you are passionate,  make sure that comes across in your performance

Plan carefully.  You only have time for 200 words, so make every word count.

And practice.


Ben also summarised the three things that your investor elevator pitch must achieve to be successful.  Your audience should come away with

Understanding what you do

Seeing you as Likeable, and

Feeling they can Trust you

If you achieve this, you are a long way towards a successful investor fundraising pitch.

For more advice about polishing your investor fundraising pitch, documents and performance contact Benjamin Ball Associates on +44 20 7193 0130.


You may also be interested in...

Fundraising presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Persuasive Investor Presentations – five techniques from psychology

Apr 13, 2016

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...

Read More

Five reasons that good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills enable you to inspire, motivate and influence others? Many leaders in the corporate world are...

Read More

7 bad media interview mistakes (and how to avoid them)

Jan 19, 2016

You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Confident Business Presentations – Control Your Nerves

Dec 30, 2009

We all feel nervous when we talk in public.  This is a good thing.  If we didn’t feel nervous, then...

Read More

Six essential tests for your elevator pitch

Mar 07, 2016

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...

Read More

How to Take Charge of Your Media Interviews

Jan 16, 2013

Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...

Read More


Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)

1. Improve Your Investor Pitch

2. Public Speaking Coaching

3. Presentation Coaching

4. Media Training

All can be run as 1:1 or small group training in-house, or via Skype.
Start today to strengthen your leadership and communication skills

Top Blog Posts

What Our Clients Say

“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital

“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP

“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films