Seven funds competed by pitching their investment ideas for no more than 90 seconds to a room packed with potential investors.
Demonstrating that quality beats quantity every time, Simone Balch of DW Markets secured second place in this popular competition. Speaking to a packed conference hall Simone gave her carefully crafted pitch in just 45 seconds – half the allotted time.
But first prize was secured by John Cheuk of Ant Capital. Using the whole 90 seconds he clearly laid out why there was value to be found in Japan and how Ant Cap was well placed to capture this value. Ant does this by investing in small and mid cap buyouts.
The competition was chaired by presentation expert Benjamin Ball and judged by 5 experienced Private Equity investors: Jeffrey Reals of Performance Equity Management, Robert van Schaik of Shell Asset Management, Ewoud van de Sande of Robeco, Allen MacDonell of Teachers Texas and Seth Hall of Calstrs.
Drawing on his experience preparing teams for fundraisings and investor presentations Benjamin Ball gave detailed advice to those who did not win. This included:
Focus on what your audience is keen to hear. Address their concerns and interests.
Don’t try and say too much. Better to say less, and say it better
Slow down and pause. It’s tempting to rush a 90 second pitch, but that will make it incomprehensible.
Use shorter sentences (especially for Francophones and Italians)
If you say you are passionate, make sure that comes across in your performance
Plan carefully. You only have time for 200 words, so make every word count.
Ben also summarised the three things that your investor elevator pitch must achieve to be successful. Your audience should come away with
Understanding what you do
Seeing you as Likeable, and
Feeling they can Trust you
If you achieve this, you are a long way towards a successful investor fundraising pitch.
For more advice about polishing your investor fundraising pitch, documents and performance contact Benjamin Ball Associates on +44 20 7193 0130.
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“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
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Michelle Elstein Head of Business Development, Olswang LLP
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Gerry Bastable Director, Blast Films