[page_counter]
How to give a good sales pitch

How to start your business presentation

December 30, 2009

When presenting, the first few seconds of your talk are the most important. You can win, or lose, your audience within the first 10 seconds. Learn how to start your presentation powerfully

Structuring an opening that grabs attention and sets the scene will mean the audience will be with you for at least the next few seconds.

Grab Attention

first-impressions First Impressions

Before you start speaking, your audience will be on your side.  They want to hear what you have to say and are interested in your views.  You job is to meet their expectations.  You can do this by seizing their interest from the beginning.

If you are talking to a group about a new idea coming from your division, make sure what you say up front will be interesting to the audience.  For example “By adopting this new process, your division can save 6 hours per day” will be much more effective than “Today I’m going to tell you about a new process we have been trying in our division”.

If you can show from the beginning how your audience can benefit from listening further, then your opening will work.

Create Anticipation

The point of the first line is to create interest for the next thing you are going to say.  Being slightly enigmatic is often a good approach.  For example, opening with a question such as “Do you want to know how you can save money and lose weight?   I’ll show you how.” Will automatically get people on the edge of their chairs listening for the answer to your question.

Set the Scene

You want to get to the point in your first line.  Don’t be vague and imprecise; be clear and full of impact.  Think of stating a news headline: your opening should be short and precise.  It should summarise the story and leave you wanting to know more.

So, to summarise, if you can grab attention, set the scene and create anticipation, then your opening is going to help you start your talk with a impact.

 

You may also be interested in...

Fundraising presentations: a survive and thrive guide for talking to investors

Apr 21, 2017

Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...

Read More

Five psychology techniques for persuasive investor presentations

Apr 13, 2016

Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...

Read More

Five reasons that good public speaking skills make you a better leader

Nov 11, 2016

Do your public speaking skills enable you to inspire, motivate and influence others? Many leaders in the corporate world are...

Read More

7 bad media interview mistakes (and how to avoid them)

Jan 19, 2016

You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...

Read More

Why Body Language Matters When Pitching to Win Business

Jun 29, 2012

Better Body Language We all know that body language is important in business.  But how important? And does is really...

Read More

Confident Business Presentations – Control Your Nerves

Dec 30, 2009

We all feel nervous when we talk in public.  This is a good thing.  If we didn’t feel nervous, then...

Read More

Six essential tests for your elevator pitch

Mar 07, 2016

A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...

Read More

How to Take Charge of Your Media Interviews

Jan 16, 2013

Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...

Read More

Recent Articles

Categories

Feedback



“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.””

Gerry Bastable  Director, Blast Films