Category: News

Storytelling: your secret weapon for effective business communication

Leaders tell stories so that audiences listen, remember and act on what they say. In fact, stories are “the single most powerful weapon in a leader’s arsenal,” according to Harvard University professor and noted psychologist Dr Howard Gardner. But many business leaders shy away from storytelling because they don’t see…

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A new ebook on pricing

This new book is not only beautiful to look at, it has some useful insights into pricing. Have a look at  Fixed to Flexible by Todd Sattersten.  In particular he gives some examples from the book publishing industry which seems to be learning from what their colleagues in the movie…

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