Category: Persuasive Private Equity Pitches

How does your Private Equity Pitch Book score?

Does your Private Equity Pitch Book make prospective LPs sit up or switch off? LPs tell us they want to see simple, clear and brief pitch books, but many they see are the exact opposite. When we work with clients on their investor communications, there are six questions (amongst others)…

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How well do you answer difficult investor questions?

When an investor questions how you calculated your Private Equity fund's performance, how do you react? If an investor asks how many people left your VC Firm in the last 12 months, what do you say? Investors tell us that, too often, people avoid, second-guess or provide scrambled answers to…

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Private Equity Fundraising Tips from the Experts: Become a Top 1% Fund

How can you be seen as a top 1% fund by investors? At SuperReturn Emerging Markets in Amsterdam, experienced LPs and advisors shared their private equity fundraising tips and discussed what makes a fund stand out. On the panel were Will Poole of Capria, Guarau Ahuja of Chris Capital and…

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How do you answer tough investor questions? 10 tips from the experts

What’s the most daunting part of speaking to investors? For many, it’s answering tough investor questions. It’s tricky to prepare for, as you don’t know exactly what they’ll ask. And, different investors approach questioning in many different ways. So how do the most successful fundraising teams ensure that tough investor…

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Make Your Investment Pitch More Memorable – Six Simple Tips

How do you make your investment pitch more memorable? It's a real challenge these days. Investors have more opportunities than ever to invest. So if you are pitching to investors, it's much harder to stand out. One essential strategy you want to deploy when pitching is to be more memorable. If…

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Six ways to pitch your private equity fund at an event

You are at a private equity conference. It’s one of those events, like SuperReturn, that's designed to help LPs and GPs meet. You want to identify LPs who may be interested in your private equity fund. Assuming you get a meeting with an investor (which is hard enough) how can…

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What do investors want? Six pitching tips for 2017

While we wrote this piece with our Private Equity clients in mind, there are good lessons here for anyone pitching to investors or delivering new business pitches. What does it take to be one of 2017's deal-closers? During the past few months we’ve been quizzing investors about what successful fund managers…

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What can private equity fund managers learn from Prof. Brian Cox?

Do you look forward to watching TV documentaries about science? For the majority of people, the reply is ‘no’. Put Professor Brian Cox at the centre of a series though, and the answer, for millions, becomes ‘yes’. The pop star of particle physics, Cox is undoubtedly the UK’s favourite -…

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Persuasive Investor Presentations – five techniques from psychology

Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive investor presentations? Psychology researchers continually prove how incredibly susceptible humans are to unconscious influences. We can use subtle cues, signals and personal biases to nudge even the most experienced investor's decision-making. The impact of these…

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Six essential tests for your elevator pitch

A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual Private Equity Conference. Funds get just 90 seconds to pitch to a room full of investors, who collectively have over $100bn to invest. It's a high profile elevator…

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How to use stories for more persuasive Private Equity pitches

Why use stories in your Private Equity pitches? Stories appeal to the right-hand side of the brain, bypassing the logical and judgemental left-hand side. We make decisions quickly and emotionally, then try to back them up rationally. Using stories in your private equity pitches gives you access to that emotional…

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Private equity fundraising | Seven tips for first investor meetings

What do LPs want from private equity funds at first investor meetings? That's the question I put to the panel at SuperInvestor 2015, the annual conference for private equity decision makers. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen. Between them, they see hundreds…

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What makes a great private equity pitch?

What is the best private equity pitch you've seen? That’s the question I put to my panel at SuperInvestor, the annual conference for private equity decision makers. I asked four LPs to talk about a great private equity pitch they remember - teams that did something different and grabbed attention. On the panel…

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What are the most common private equity pitching mistakes?

What are the private equity pitching mistakes most commonly made by fund managers? I asked the fundraising panel at the SuperInvestor 2015 conference which private equity pitching mistakes are made by fund managers time and again. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen. Between…

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What’s the worst private equity pitch you’ve seen?

How to lose respect and alienate investors I asked the LP panel at SuperInvestor 2015 what the worst private equity pitch they've ever seen was. On the panel were Catherine Lewis La Torre, Anna Dayn, Spencer Miller and Marc der Kinderen. Between them, they review 400 fund pitches every year and they’ve seen…

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Private Equity Fundraising Highlights from SuperReturn 2015 in Berlin

There were 1700 delegates at SuperReturn in Berlin last week. Benjamin Ball chaired an afternoon of private equity fundraising discussions with: Marc St John, CVC Capital Partners; Bob Brown, Riverstone; Mounir Guen, MVision; Martin Dunnett, Warburg Pincus; Catherine Lewis La Torre, Fondinvest; Jo Taylor, Teachers; and Joakim Bergander, Third Lake.…

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Pitching Excellence vs Investing Excellence – Getting the Balance Right – Video

Pitching Excellence.  This new video highlights the investor presentation coaching we do with hedge funds, private equity and asset managers.   Learn more about pitching excellence for your investor pitches.   [button url="/training/pitch-winning-training/" color="green" size="small" width="dynamic"]For help with better pitches[/button]

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Five Golden Rules for A Great Pitch Book

Create Great Pitch Books Every pitch book is different.  Every business is different.  Every investor is different. Despite this, the same mistakes are made repeatedly when creating pitch book slides.   These five essential rules, drawn from our experience of creating great investor pitch books, will help you impress.  1.    …

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Six Tips to Looking Good on a Conference Panel

Make your conference panels work. If you are on a conference panel this year,  make your attendance more successful with essential preparation. These six conference panel tips will help you look more impressive, interesting and impactful.  1.     Plan well in advance. With your chairman and fellow panelists, work out what you…

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Five Tips for an Elevator Pitch

“I have only made this letter longer because I have not had the time to make it shorter." Blaise Pascal 1657   If you ever need to give a short pitch - an elevator pitch - for your fund or your business you know how tough it is. For example,…

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ESSENTIAL PROGRAMMES

Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)

1. Improve Your Investor Pitch

2. Public Speaking Coaching

3. Presentation Coaching

4. Media Training

All can be run as 1:1 or small group training in-house, or via Skype.
Start today to strengthen your leadership and communication skills

Top Blog Posts

What Our Clients Say


“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”

Erwin de Kleijn Head of IR, Saemor Capital


“This training has contributed directly to new business – including a new FTSE100 client.”

Michelle Elstein Head of Business Development, Olswang LLP


“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”

Gerry Bastable  Director, Blast Films