In our day to day business lives, we regularly want to be more persuasive. You may want approval from your boss for a new project; with clients you want them interested in buying from you; with investors you want them to back your new fund.
While each of these situations is different, you can use tried and tested persuasive techniques in all of them.
The more you know about those you are persuading the better. Even when meeting strangers, you can research online about them, their business and their industry so you better understand their concerns. You may also find a connection to the person you are meeting – a key part of being persuasive.
The more questions you ask (and the better those questions) the more you will know about those you are trying to persuade. And of course along with asking good questions, you need to listen carefully. What are they saying? What are they not saying? You will learn from their answers how to pitch yourself.
When you understand them and where they are coming from, you will have a better idea of what may prevent them from agreeing with your idea. A powerful persuasive technique is to talk about their doubts, agree with them, and then show how these doubts are not the main issue in making a decision.
Everyone has problems. To be very persuasive you need to find their problems. And these may not be obvious ones. They could be problems of recognition, of status, of uncertainty. When you understand their issues (because you have asked the right questions, and listened to them carefully) you will have a much better idea of how to solve them.
The worst pitch is when you do all the speaking. Show how well you are listening by regularly checking back to show you understand what the other person is saying. Repeat back what they said, and test your understanding of their concerns. And then ask more questions. That will help push you forward.
Download our free ebook: Five Steps to Improve your Leadership Talks. It’s full of practical tips and insightful quotes that will help you make immediate improvements to your communication skills, including:
We have developed a robust toolbox of persuasive techniques to help you deliver more engaging and persuasive pitches. In just a few short hours we’ll work with you to polish your pitch, prepare your meeting or refine your persuasive style. You can work on a specific persuasive situation or strengthen skills that will live with you all your life.
Speak to Louise on 020 7018 0922 or email firstname.lastname@example.org to discuss how we can help you become more persuasive.
Fundraising presentations are hard work. You're bombarded with challenging questions from investors, worn out by long days, and struggling to...
Investment decision-making is not totally rational. Are you using all the tools at your disposal to create and deliver persuasive...
Do your public speaking skills enable you to inspire, motivate and influence others? Many leaders in the corporate world are...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A great elevator pitch is an essential part of your toolkit Last month I chaired the Quickfire Showcase at Berlin’s...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
Review our top coaching, advice and training programmes. All these are in-house and tailored training programmes. (Not ‘open’ training courses.)
All can be run as 1:1 or small group training in-house, or via Skype.
Start today to strengthen your leadership and communication skills
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Kleijn Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“BBA transformed our pitch into a compelling investment narrative. They undoubtedly helped us secure Sky TV as an investor.”
Gerry Bastable Director, Blast Films