It a great opportunity to communicate – and some companies do it brilliantly. But, what is the difference between a great investor day and an average one?
We asked a range of investors and analysts what they want from an investor day. Their answers were pretty consistent. Top requests about what a good investor day must answer included:
1. Do you demonstrate you understand your market?
2. Are you clear what makes you interesting to investors?
3. Are you transparent about recent performance?
4. Does it feel as if you are properly focused on the investor?
5. Does it all feel right?
What’s interesting about these comments is how much weight is put onto subjective rather than objective matters: on impressions rather than facts.
In all our work helping companies give outstanding investor presentations, we spend more time working on the simple things rather than the complex. For example, having a clear investment story that runs through the entire presentation is one of the most powerful ways of having a better investor day. But, creating that one story is often the most challenging part of the process.
It’s amazing how much difference a clear story can deliver. Work we did with a Finnish company last year, preparing them for their Annual Investor Day, resulted in a 10% uplift in their share price – despite no new news. It was the same information they had presented before, but structured clearly and presented persuasively.
So, next time you have an annual investor day, spend time preparing and simplifying your story and then make sure everyone tells it confidently and engagingly.
Do you know what you want to say, and the order you want to say it in? Try this quick test of...
Investment decision-making is not a wholly rational process. Are you using all the tools at your disposal to create and...
Winning a competitive pitch Our client, a leading Financial PR agency, was ready. They’d prepared a new business pitch for...
You could shoot to fame for all the wrong reasons if a bad media interview goes viral. Unprepared, rude or flippant comments...
Better Body Language We all know that body language is important in business. But how important? And does is really...
We all feel nervous when we talk in public. This is a good thing. If we didn’t feel nervous, then...
A weak elevator pitch is a wasted opportunity Last month I chaired the Quickfire Showcase at Berlin’s SuperReturn, the annual...
Better Media Interviews The excruciating Newsnight interview with Treasury Minister Chloe Smith this summer is just one example of how poor preparation...
“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.”
Mick May CEO, Blue Sky
“The new presentation properly represents the institutional quality of our fund. It has been a step change of us.”
Erwin de Klein Head of IR, Saemor Capital
“This training has contributed directly to new business – including a new FTSE100 client.”
Michelle Elstein Head of Business Development, Olswang LLP
“Good value, and highly recommended.”
Paul Farrow Director, Fishburn Hedges