It a great opportunity to communicate – and some companies do it brilliantly. But, what is the difference between a great investor day and an average one?
We asked a range of investors and analysts what they want from an investor day. Their answers were pretty consistent. Top requests about what a good investor day must answer included:
1. Do you demonstrate you understand your market?
2. Are you clear what makes you interesting to investors?
3. Are you transparent about recent performance?
4. Does it feel as if you are properly focused on the investor?
5. Does it all feel right?
What’s interesting about these comments is how much weight is put onto subjective rather than objective matters: on impressions rather than facts.
In all our work helping companies give outstanding investor presentations, we spend more time working on the simple things rather than the complex. For example, having a clear investment story that runs through the entire presentation is one of the most powerful ways of having a better investor day. But, creating that one story is often the most challenging part of the process.
It’s amazing how much difference a clear story can deliver. Work we did with a Finnish company last year, preparing them for their Annual Investor Day, resulted in a 10% uplift in their share price – despite no new news. It was the same information they had presented before, but structured clearly and presented persuasively.
So, next time you have an annual investor day, spend time preparing and simplifying your story and then make sure everyone tells it confidently and engagingly.
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